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I have an SEO campaign, where I have about ~100 target websites.  I have an article on a specific topic, that is relevant to their industry and mine.  The article links back to my website, and in exchange for posting the article the owner of the target website receives compensation in free services from our company. The topic is very specific to the marketing campaign and the compensation model.  It is not possible for this particular campaign to create other topics for articles. If several websites host the exact same article that links to my website: Is there a negative SEO consequence for the target websites? Is there a negative SEO consequence for my website? If yes to either of these questions, just how different would the post need to be to avoid the answer being yes to either of these questions?