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Hi - so until now we have been building links via blog posts and articles and linking them to the homepage. It seems the ranking of some of my top keywords has fallen so had a few questions/concerns:
Does it affect the rankings adversely if I link to the product page vs the homepage?
What is rule of thumb for increasing rankings of inside pages/keywords and building links to them?
Thanks
We are looking to implement Google Analytics Enhanced Link Attribution on our site. Our tech person says that this will cause SEO problems because of "duplicate URLS." I am not technical, so I don't understand this at all and can't find any research on the topic. I would like to know if there are any known SEO problems caused by putting in Enhanced Link Attribution.