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I have a small company that has struggled over the past three years to get on its feet.  We've finally made it in the retail sector building a nice client base and delivering beyond what is expected. I'm trying not to make mistakes and have been doing the SEO on my own with a SEO word pack plug in for our Wordpress site and all the training videos I could handle from SEOMOZ and Hubspot (forever grateful).  I have a list of 200 key words and only a handful are on the first page, but with that it has meant the difference between getting paycheck for not. It's now time for us to hire an expert.  Here's what I want. 1.  Quality back links with a MOZ grade higher than mine. 2.  All the errors fixed in my site that I don't understand from the reports generated by the MOZ tool. 3.  A weekly report of the sites that have created a link and its MOZ ranking. 4.  Ongoing support and tracking of progress with no black hat techniques. 5.  3 client references with a name and number that I can speak to. Am I asking too much?  I'm told that client information is confidential and couldn't be release.  If I'm in a completely different sector of retail, would that matter? What questions should I be asking?  If you were me, what would you do?