SEO is all about making your website more reachable to search engines. SEO optimize your webpages in such a way that search engines recognize its value and make it rank higher. This involves creating high-quality content, keyword research, improved user experience, and most important is building a strong backlink profile.

Before learning about How SEO works, let's take a look at what are the different types of SEO.

Types of SEO

The different types of SEO that help in achieving the main goal of providing the best possible result to a user's search query are:

1. On-page SEO

   • Optimize key elements like title tags (60 characters with primary and secondary keywords), meta descriptions (160 characters), and URL structure.

   • Implement internal linking for improved navigation and SEO.

   • Create unique, high-quality content with relevant keywords and variants.

   • Conduct thorough keyword research and planning beforehand.

2. Off-page SEO

   • Focuses on external factors beyond your website.

   • Build high-quality backlinks to boost authority.

   • Gather customer testimonials and online feedback to enhance reputation.

   • Establish brand signals through social media and brand awareness strategies.

3. Local SEO

   • Targets regional search results for local businesses.

   • Ensure consistent Name, Address, and Phone Number (NAP) on your website.

   • Verify and update your Google Business Profile.

   • Optimize NAP information in local directories and social networks.

4. Technical SEO

   • Enhances website and server for search engine spiders.

   • Key elements include crawling, indexing, rendering, and site architecture.

   • Monitor site performance, address errors, and focus on:

     • Speed optimization

     • Correcting inaccuracies

     • Mobile-friendliness

     • Creating a sitemap

These types of SEO are essential components of a comprehensive SEO strategy.

HOW SEO WORKS?

Once you have understood the different types of SEO, let’s explore the process of how SEO works.

There are four main phases:

Phase 1: Crawling

• Search engines use web crawlers (bots) to find and index new website content.

• These bots follow links to discover and revisit pages for updates.

Phase 2: Indexing

• Search engines add pages to their index if they find them valuable during crawling.

• Indexing involves storing pages in a database for retrieval.

• Pages with useful and original information are typically indexed.

Phase 3: Ranking

• Ranking occurs after crawling and indexing.

• Web pages compete for positions in search results (SERP).

• Factors affecting ranking include page load speed, content quality, website reputation, and mobile-friendliness.

• SEO efforts influence a page's ranking over time.

Phase 4: Visibility

• SEO aims to improve a website's visibility.

• Poorly optimized sites struggle to stand out.

• Higher search visibility leads to better results in relevant search queries.

• A well-executed SEO strategy enhances online visibility, attracting more visitors.