I'd certainly agree with that, Dunamis. I don't ask for links, and I don't respond well when asked for one, unless I have a relationship with the person.
I have even been asked for one by someone I knew, and tried to explain nicely that an OBL from an SEO site to a real estate site didn't really make much sense for either of us.
My advice, Rhys, would be to focus first on establishing a relationship. If the resulting relationship is solid, and both sites are relevant, a simple mention of your need to acquire more natural links may well spawn an offer.