Welcome to the Q&A Forum

I believe if you are just building out the campaign structure that keeping them in the same (grouped) by keyword theme is a stronger approach for the same exact reasons that you have pointed out.

Once you start to generate some significant data in there, you can always pull those exact match keywords out and place them in their own adgroup for further testing if you will. Intent could potentially be different but without some level of data to review, it would be hard to make the case.

I would go the route as you have outlined and go from there.

Great points and very much appreciated discussion.

Upon further digging it very well could be CMS driven and either as an unknown by them, or one of those "it is what it is" situations and they're moving forward. This organization I cannot see it being anything of false legitimacy by any means.

I noticed it's on a lot of their top-level pages, especially navigation items and not necessarily secondary or tertiary level pages. This leads me to another speculation that they could be working on some A/B user testing also.

The wwwP is not being indexed or showing in the SERPs either.

While working through a series of crawl reports and competitive insights for a site, I noticed one of the competitors had switched from a WWW-version to a wwwP-version. Looking back at the snapshot I took of this during the same time period in 2014, I noticed a significant drop in PA/DA by 20+/-.

I'm curious to know if anybody else has experienced something similar, and if anybody can provide insights on why a change like this would even be made?

I'll preface it with, everything we could see that this competitor was doing from the outside, was legitimate and propelling them in a positive direction.

Having been involved in the search world for 14+ years, I'm struggling with seeing the value that orgs such as SEMPO bring to the table.

Would like some feedback on your experience or value with SEMPO or other orgs? Not looking to go on rants, just some insights.

Cheers!

Thanks for the added insights Ricky!

This lead me down another path to do some additional research on ccTLDs. Total international SEO rabbit hole so this could be fun.

Currently working on a project where the TLD of the parent company site is a .COM and the U.S. subsidiary is a .US. This is a first for me.

What I do know.

• Both sites must be live
• Parent (.COM) targets essentially the entire international market
• US Subsidiary (.US) targets United States only
• Concerns are even with non-duplicate content will there be confusion there with the closely related domain, just a TLD change?

Any suggestions are greatly, greatly appreciated!