Hi there
I am an Ecommerce manager and I find the whole keyword cannibalisation topic fascinating.
We sell furniture - beds, sofa beds, dining tables, chairs etc.
I am trying to add value to each product description - as much important and factual information as possible - as opposed to superlatives etc
We have about 12 sofa beds and I am working at each sofa bed targeting specific keywords so that they don't compete for the same keywords.
In regards to the keyword "sofa beds", I am working at this keyword being more dominant within the category page.
In the modern SEO context, I would love to know if this is the right approach?
Steve