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We have a relationship built through a service we offer to universities to be issued a .edu subdomain that we could redirect to our landing page relevant to that school. The other option is having a link from their website to that same page. My first question is, what would be more valuable? Can you pass domain authority by redirecting a subdomain to a subdirectory in my root domain? Or would simply passing the link equity from a page in their root domain to our page pass enough value? My second question is, if creating a subdomain with a redirect is much more valuable, what is the best process for this? Would we simply have their webmaster create the subdomain for us an have them put a 301 redirect to our page? Is this getting in the greyer hat area? Thanks guys!

I have a large website with rental listings in 14 markets, listings are added and taken off weekly if not daily. There are hundreds of listings in each market and all have their own landing page with a few pages associated. What is the best process here? I could run one sitemap and make each market's landing page .8 priority in the sitemap or make 14 sitemaps for each market and then have one sitemap for the general and static pages. From there, what would be the better way to structure? Should I keep all the big main landing pages in the general static sitemap or have them be at the top of the market segmented sitemaps? Also, I have over 5,000 urls, what is the best way to generate a sitemap over 500 urls? Is it necessary?

Used an alternate domain name to send print advertising traffic to so we could measure effectiveness. The domain does not have any content on it and only forwards to our actual domain. The issue is neither domain shows up when people search the alternate domain name without .com. The question is, will putting up content under that domain, including meta data, and submitting the site to Google as well as running fetch as Google make the alternate domain name to show up... it's an extremely unique domain name and there's basically zero competition for it.

I have two possible landing pages to focus off page links and paid ad links to, one page has space for content but basically only serves as a springboard to a map view style listing page. The idea is to use this page full of good content to build search engine value. The map view page is the most functional and is what visitors would ultimately be seeking, but has no real room for content. Are these content landing pages useful? Would it be better to focus on user functionality even though there is no space for content, and would search engines naturally apply for value to these pages? Are these landing pages necessary? The url's in question are http://www.rentcollegepads.com/marquette/search and http://www.rentcollegepads.com/marquette Thanks guys!