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Hello everyone,

I'm having a headache right now in designing a url base for a eshop. I would be thankful for any suggestions.

Just to be clear about my problem, I'll be using this product example:
Product name: Product
Categories: Sale, Women
Brand: Superbrand

Basicly every name of product, category or brand will resolve as url, if I enter url:

• /product it will open Product page
• /superbrand it will open brand page
• /superbrand/product will open product page from superbrand page
• /superbrand/sale/product would open product page selected from superbrand, then category sales
• /superbrand/woman/product would open product page selected from superbrand, then category woman

So I will have many variations how to reach the product page, and of course i should set canonical url for it. I could set it just to /product , but then I don't know if I won't loose in terms of seo for other more detailed urls. Will google still index my other urls for product if i will state the canonical url in each product page?

I know, maybe it would be the best solution to create a link like this: /superbrand_sale_product , which I can, but however it will be a duplicate content issue, since there will me many url pointing to the same product, and the only difference between them will be category, brand or whatever else...

Thanks for all your ideas!

Hi,I would suggest not to forget the Google Webmaster Guidelines, as they are updated frequently:
https://support.google.com/webmasters/answer/35769?hl=en

And youtube Google Webmasters help channel, for video guidelines, this will keep you updated. Recently there was a question to Matt, about linking multiple domains. As you can guess the answer was something like, if it's really worth to link it from a user point of view do it, anything else might be considered as spam.
Here are some videos:
https://www.youtube.com/watch?v=x0-jw_PfwtY
https://www.youtube.com/watch?v=JzaimchdNpM

To my opinion, from now on, anything that links or repeats too much, will be over optimization. I believe the task for google is to get people to act exactly the same online, as they would do offline. So to answer you question about linking, I would say, if you believe this link would be clickable and would  help your user to find the content - it should be ok.

I've been working on escort website, and since panda rolled out, strange things started to happen on the adult section... And strange things still continue to happen.
My task was to do SEO for most popular keyword for escort in uk, and recently i started to see massive search result changes. Usually google showed about 40 000 000 results, this friday it showed less than 10 000 000, today it's 20 000 000, the same is happening on all modifications of that keyword.
I would guess that panda update had minor changes to adult content (not porn), but I have no clue what exactly. Tryed to analyze top ranking results, but they were changing very often, and sometimes even brand new domains, without high DA and PA authority were on top results.

Hi,

Is the bigger traffic organic from google results based on that keyword? Or do you mean traffic overall?