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Hey all, I wish to increase my sites rankings on a variety of keywords within sub categories but I'm unsure where to be spending the time in SEO. Here's an example of the website page structure: General Home Page > Sub Category 1 Home Page
        > Searching / Results pages
            - Sub Category 1
            - Sub Category 2
            - Sub Category 3
            - Sub Category 4 > Sub Category 2 Home Page
        > Searching / Results pages
            - Sub Category 1
            - Sub Category 2
            - Sub Category 3
            - Sub Category 4 We've newly introduced the Sub Category Home Pages and I was wondering if SEO is best performed on these pages or should landing pages be built, one for each of the 4 sub categories in each section. Those landing pages would have links to the "Searching / Results pages" for that sub category. Thanks!

My understanding is that they are only required on the "pointing pages" however I've recently heard otherwise.

I was wondering if Google counts the ampersand written as '&' as 5 characters or a single one? It seems that Google counts it as a single character and SEOmoz PRO counts it as 5 characters.

eg: Page One
<title>Page one</title>
No canonical url Page Two
<title>Page one</title> Page two is counted as being a page with a duplicate page title.
Shouldn't it be excluded?