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I have a client that sells health and life insurance. It's a local office in a smaller town. When I do a google search only national results come up but when I tack on the city and state I get local results. I've done keyword research and narrowed the area down to the county. The search volume I get from just the keyphrase like "health insurance" lets say is an average of 70 per month but when I tack on city and state that number drops to 10 per month. What would be the best strategy for gaining traffic. It's not realistic to compete with national company like State Farm. Any Ideas?

Half the reason I signed up for moz is because of the Competitive Link Finder. Every time I enter in the info and hit the go button in a split second I get this message "No common links found between sites, try adding more competitors"

I've entered in several different searches for different industries and get the same message. I've tried it on several browsers and on a mac and pc. If anyone has an idea about what might be causing this please let me know.