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Is there a primer anywhere that will help me understand how rel=me works and how to implement it properly? I do NOT have a blog but I do have a Google+ account. I want to put my mug into my SERPs so I need to understand both the concept and the technical details of implementing this. I am very comfortable with markup so I will be able to do this if I understand WHAT I am doing and HOW it is done. Thanks for your help! Chris Streeter