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Thank you for your response and your perspective. The 1 site approach does seem like a good idea. However, the problem with making 1 site for our scenario, is that we are dealing with about 6 different franchise owners over about 12 different websites. All having a different SEO engagement with our company. It would be hard to convince all the owners it's in their own best interest to consolidate with each other.

Hey Guys,  Thanks for taking the time out to read my question, I appreciate it.

I know Google doesn't treat all duplicate content the same, but what about this scenario.

We have a garage door company franchise that services Seattle, San Diego, & Salt Lake City. It is the same brand, but each area has a different website, catering to their own county.

Say I write & post a blog about "how to maintain your garage door" to the Seattle site. This is certainly useful for the other locations as well. So would I get penalized for posting the same article to San Diego & Salt Lake City without massively changing the content to avoid duplication?   Or should I dedicate the extra time to revamp the content and avoid duplication?

Does Google care about this type of duplication?

Thanks in advance!!

Thank you for your response and your perspective. The 1 site approach does seem like a good idea. However, the problem with making 1 site for our scenario, is that we are dealing with about 6 different franchise owners over about 12 different websites. All having a different SEO engagement with our company. It would be hard to convince all the owners it's in their own best interest to consolidate with each other.