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I'd ask the BBC contacts if you can have your twitter username displayed alongside your name to start with - the BBC seem happy to do this for a lot of guests and their own presenters - I understand that any advertising is likely to prevent you making it to air (i.e. obvious promotion) but simply displaying a username in an effort to continue the discussion might be accepted by them.
Thanks again Mat,
Another thing I should have mentioned (we have lots of project on the go right now!) is that we are redesigning the shop and at the point we are changing our URL structure we are also launching an updated version of the shop software (latest version of Magento - to help with internal admin issues) along with a new theme for the shop itself. Our shop has around 25,000 customers and we are using Magento's features to reduce our product page count from 35,000 to around 1,000 (thanks to Bundle and Configurable products) to reduce the number of similar pages per fitment etc.
The new shop theme (which will also incorporate our new home page) will feature content from the blog and forum - but is based around the shop.
I like some of your ideas in terms of linking to shop categories at the end of blog posts for related products.
We have a system in place (although currently disabled) that displays adverts on the forum from the shop based on keywords picked up in threads - the system is currently being refined at the moment.
Thanks for your reply Mat, I guess I should have been a bit more specific with the project!
The goal is to get more of our site visitors to view the shop, and increase awareness of the products we supply. Currently the blog makes us no money, and since the majority of visitors (to articles not the homepage) come via other source such as Facebook and other back-links it doesn't seem right to me to have the shop "tucked away out back" when it should be in the shop window. The blog to me is the 3rd most valuable of the 3 sections on our site - with the shop 1st and the forums 2nd, so the plan is to re-arrange things to ensure the most important asset is the one you are presented with on our homepage.
Part of the goal is to ensure that Google crawls more of the shop products and that more of our back-links add to our product/category rankings on our shop since currently lots of our incoming links are just to driftworks.com (i.e. the blog) this value could be put to better use! I think...? 
We run a fairly large online community with a popular blog and Europe's largest online shop for drift-specific motor sport parts and our website has been around since 2004 I believe. Since it was launched, the blog (or previous CMS system) has been at the domain root, the forums have been located at /forum and the shop at /shop (or similar) but we have decided to move things around a bit and would like some comments as to whether we are doing the right thing or if you would make any addition or different changes to us.
Currently the entire website gets around 3m page views per month from 500,000 visitors, but this is split roughly 75% to the forums, 10% to the shop and 15% to the blog (but remember the blog is at the root so anyone who visits our homepage "visits" the blog).
We plan to move the shop to the domain root (since the shop provides the income for the business - surely it should be the 1st thing visitors see?), the blog from root to /blog and the forums will stay where they are at /forum.
We have read Steven Macdonald's post here, and have taken notes to help minimize traffic loss and disruption to our army of users and hopefully avoid too many penalties from Google and plan to:
Should we be taking this opportunity to actually set each of the three sections of the site to it's own sub domain? Our thoughts are that if we are disrupting things, it's surely best to have lots of disruption once rather than a little bit of disruption several times over a 3-6 month period?
OSE shows us to have roughly 1500 inbound links to /shop, 2100 to /forum and 4800 to the root / - if we proceed with our plan and put 301 redirects in place this seems to be the best plan to retain the value of these links but if we were to switch to sub domains would the 301s lose most of the link values due to them being on "different" domains?
Any help, advise or suggestions are very welcome but comments from experience are what we are seeking ideally!
Thanks
Jay
To say "linking just dilutes the authority from the page" is not strictly true.
In this particular instance I do not believe that the menu is too OTT in terms of links but if you have every page linking to every page you just end up creating a mesh of links that search engines can waste crawl time trying to decipher.
Too many links with poor structure can mean that your crawl allocation is wasted which results in less of your pages being indexed properly.
Thanks Nick,
changing the settings for cookies by itself didn't fix this. FYI I had to do everything you suggested and then uninstall the toolbar before reinstalling it. This worked and everything is fine now but where I had tried uninstalling and reinstalling before, without the cookies tweaks it didn't cure the issue.
Thanks for you assistance
I sent the email below to help@seomoz.org on the 12th April and haven't heard anything back so thought I'd fire it up here in case someone has a solution for me...
"For the past month or so I've had an issue in Firefox where my SEOmoz toolbar appears to not sign me in, or allow me to sign in. All metrics are 0 for all websites/pages and if I click the login button, nothing happens at all. If I click the Quick Links button the drop down menu appears but whichever option from the drop down I choose, nothing happens. I'm funning Firefox 11.0 and have attached a screen grab of the bar as it appears no matter where I browse.
Do you have any suggestions how I can get it working again? It works fine in Chrome but I primarily use Firefox..."
Please bare with me, this might turn into a bit of a waffle, but I'll get to my question... I promise!
I've just been looking at our CPC traffic for April and 2 search terms jumped out at me. I recognised them from previous keyword research because they are search terms that I expected to be high traffic (from past experience), but Google Adwords keyword tools showed them to have no potential traffic, and next to no potential traffic (literally 0 local searches and 12 local searches per month).
Last month search term A had 46 visits, with 19:25 average time on site and 8.70% bounce rate and search term B had 10 visits with 14:47 average time on site and 0% bounce rate. For very boring reasons we are not currently able to measure conversions on these terms since (they are related to consumer finance and when a customer applies for finance it is all done on our finance providers website) but despite the low volume, these are pretty good figures for on site behaviour and so it got me thinking...
Is there a more accurate tool to estimate traffic volume that we should be using rather than the Adwords tools?
I appreciate that the estimates are probably made based on historic search behaviour and April's traffic could just be a one off, but these particular terms used to be insanely popular 4-5 years ago when I worked at a competing company.
I'd imagine it is more to do with subscribers, social media posts containing links, referrals and fans who have bookmarked your page etc rather than anything to do with SEO. If your rankings are not improving yet your traffic is, I'd suggest looking at your analytics to see where the traffic is actually coming from - referrals, direct traffic etc.
You could add a google analytics event tracking code to the links in the tag cloud. Then you'll soon see if it's being used.
If you're just after something easy and free to edit the audio, then a program like Audacity will do the job. - http://audacity.sourceforge.net/
If you want to turn it into a simple video cheaply, then Microsoft Movie Maker is free and can do most simple video jobs you might want. Do a google search to find the install if you don't already have it installed
Hope this helps,
James
To say "linking just dilutes the authority from the page" is not strictly true.
In this particular instance I do not believe that the menu is too OTT in terms of links but if you have every page linking to every page you just end up creating a mesh of links that search engines can waste crawl time trying to decipher.
Too many links with poor structure can mean that your crawl allocation is wasted which results in less of your pages being indexed properly.
I'd imagine it is more to do with subscribers, social media posts containing links, referrals and fans who have bookmarked your page etc rather than anything to do with SEO. If your rankings are not improving yet your traffic is, I'd suggest looking at your analytics to see where the traffic is actually coming from - referrals, direct traffic etc.
I'd ask the BBC contacts if you can have your twitter username displayed alongside your name to start with - the BBC seem happy to do this for a lot of guests and their own presenters - I understand that any advertising is likely to prevent you making it to air (i.e. obvious promotion) but simply displaying a username in an effort to continue the discussion might be accepted by them.
Please bare with me, this might turn into a bit of a waffle, but I'll get to my question... I promise!
I've just been looking at our CPC traffic for April and 2 search terms jumped out at me. I recognised them from previous keyword research because they are search terms that I expected to be high traffic (from past experience), but Google Adwords keyword tools showed them to have no potential traffic, and next to no potential traffic (literally 0 local searches and 12 local searches per month).
Last month search term A had 46 visits, with 19:25 average time on site and 8.70% bounce rate and search term B had 10 visits with 14:47 average time on site and 0% bounce rate. For very boring reasons we are not currently able to measure conversions on these terms since (they are related to consumer finance and when a customer applies for finance it is all done on our finance providers website) but despite the low volume, these are pretty good figures for on site behaviour and so it got me thinking...
Is there a more accurate tool to estimate traffic volume that we should be using rather than the Adwords tools?
I appreciate that the estimates are probably made based on historic search behaviour and April's traffic could just be a one off, but these particular terms used to be insanely popular 4-5 years ago when I worked at a competing company.
You could add a google analytics event tracking code to the links in the tag cloud. Then you'll soon see if it's being used.
Have you looked at Google Webmaster Tools?
Under 'Site Configuration > URL Parameters' You can tell google there which query strings do what. Which to ignore and which to include.
But it may be worth looking into using rewrites to rewrite the query strings into a regular url that can be easily indexed.
