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Fair enough, I do appreciate your thoughts

Hi,

I understand the point you are making but, in fact, the current links do have a lot of value, even though they may a number of paid links. The reason I say this is the sites ranks on google 1st page for a number of competitive search terms.

This is why I am thinking of an approuch which tries to consolidate the value from those links rather than writing them off. I'm thinking if I can balance out the existing links with other deeper links etc, I might be able to secure more value from them.

If I can, it would be a good basis for gaining value from the new links I hope to obtain in the future.

Has anyone had this situation and tried a similar approach?

Cheers, Ed.

I think that some of the links will have been devalued which is why more backlinks have been required than for some of the competitors. The question though isn't what do for new links; the question is what is the best course of action to try to retain as much value as possible from the existing links. I can look to adjust the position and type of the existing links to be more natural looking, or I can try to balance up the linking appearance with something like more deep link articles etc.

Any suggestions gratefully received

Ed.

Hi Guys,

I am picking up responbility for the SEO work for a company and I need some advice please.

The current link stratgy involves a lot of single backlinks from the home page of variious sites. There is also a very big proprtion of the anchor text which is for the exact keyword and also finally there is very little deep linking.

The result of this strategy is some 1st page ranking, but it has required a lot more links than some of the competitors with more natural link structure,

Question is this.... is it worth contacting the webmasters of the existing links and asking then to move some of the links onto subpages and ammending the link tex to be move natural.

Or alternaitvely, I could concenrate on adding some new article links, with a variety of keywords, which would be subdomain links.

The problem with the 2nd approuch is that I can't easily add enough article links to balance out fully the effect of thecurrent problem. However, I'm nto sure if changing the position and the anchor text of the current linking could affect the current main site ranking...

Can you see my problem? Any advice would be gratefully received.

Cheers, Ed.