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Hi Guys, I am picking up responbility for the SEO work for a company and I need some advice please. The current link stratgy involves a lot of single backlinks from the home page of variious sites. There is also a very big proprtion of the anchor text which is for the exact keyword and also finally there is very little deep linking. The result of this strategy is some 1st page ranking, but it has required a lot more links than some of the competitors with more natural link structure, Question is this.... is it worth contacting the webmasters of the existing links and asking then to move some of the links onto subpages and ammending the link tex to be move natural. Or alternaitvely, I could concenrate on adding some new article links, with a variety of keywords, which would be subdomain links. The problem with the 2nd approuch is that I can't easily add enough article links to balance out fully the effect of thecurrent problem. However, I'm nto sure if changing the position and the anchor text of the current linking could affect the current main site ranking... Can you see my problem? Any advice would be gratefully received. Cheers, Ed.