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If your site is well optimized and the keyword isn't too hard to rank for, then give it time. It's been a month, try not to be impatient. Instead of obsessively checking your ranking, focus on getting good links to your site. It's been my experience that it takes 3 months or so before you start climbing positions.

Best of luck!

I would definitely 301 re-direct to the new page, this way you'll make sure any links that were coming to page "A" are counted for your new page "B". After all, 301 is such a quick thing to do, it's worth it to be sure.

Hello Moz community. I'm looking here for some input from the experts on what could be wrong with a site I'm working on. The site is in Spanish, but I'm sure you'll get the idea.

We want to rank the site first page on Google Mexico (www.google.com.mx) for the keyword "refacciones Audi" and some other brands (refacciones = replacement parts would probably be a good translation, just FYI). Now, our page hasn't been completely optimized, so in my mind it's OK not to be on first page yet.

However, our main competitor is ranking first page for all the keywords we want to rank for, but when you check their site, you'll find there is hardly any content, no keywords are being used in their content, all pages have the exact same title and meta description, their catalog is in a completely different domain. In short, no SEO whatsoever. Looking at Moz data, our site has a DA of 26, while our competitor's has a 10. They have no external backlinks at all, while we have a few hundred.

This leaves me scratching my head: how can a completely non-optimized site outrank us?

I decided to check our backlink profile, and a previous SEO agency seems to have built MANY fake blogs with lots of backlinks with rich anchor text. Quite a big percentage of our backlinks are of this kind, so this is the only thing I can think can be affecting our ranking. Will disavowing be our solution?

If you'd like to check, our site is: www.refaccionariaalemana.com.mx

Our competitors' is: www.saferefacciones.com

ANY help will be extremely appreciated as I feel a bit lost.

Thanks!