Hi Guys
QUESTION: I'm currently going through a re-design for my new website that was published in November 2014 - since launching we found there were many things we needed to change, our pages were content thin being one of the biggest. I had industry experts that came in and made comments on the title tags lacking relevance for eg: our title tag for our home page is currently "Psychic Advice" most ideal customers don't search "Psychic Advice" they search more like "Online Psychic Reading" or Psychic Readings" I noticed alot of my competitors also were using title tags such as Online Psychic Readings, Free Psychic Readings etc so it brings me to my question of "changing the title tags around. The issue is, im ranking for two keywords in my industry, online psychics and online psychic readings in NZ.
1. Our home page and category pages are content thin.... so hoping that adding the changes will create perhaps some consistency also with the added unique and quality content.
Here is the current website: zenory. co.nz and the new one is www.ew-zenory.herokuapp.com which is currently in development
I have 3 top level domains com,com.au, and co.nz
Is there anyone that can give me an idea if I were to change my home page title tag to
**ZENORY | Online Psychic Readings | Live Psychic Phone and Chat **
If this will push my rankings down though this page will have alot more valuable content etc? For obvious reasons im going to guess it will make drop, I'm wondering though if it is worth changing the title tags and meta descriptions around or leaving it as is if its already doing well?
How much of a difference do title tags and meta descriptions really make?
Any insight into this would be great!
Thanks