First, thanks for the thorough response! I totally agree that link building is about building relationships. I would have to disagree however, that if we shoot for 10 sites a day, the answer will always be 0. I was in no way implying that we just send generic emails asking for a link and that's it. Let's take blogs for example. If I had a dedicated resource spending all day reading industry blogs, contributing, etc...wouldn't you say that 1 hour reading through 1 blog is sufficient to understand that blog in such a way that you can formulate an email that can demonstrate your knowledge and start a relationship? If this resource works 8 hours a day, that's a potential 8 new relationships. Maybe I'm naive, but with the time and effort, I think it's possible.
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RE: Link Building - Goals and Expectations
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Link Building - Goals and Expectations
I'm trying to set concrete goals around link building and I'm wondering if anyone has any insight on what is reasonable to expect. If we are reaching out to 10 sites a day in a non-spammy, relevant way, is it reasonable to think that we'll get 5 links back, 2 links? I just don't know. Tips and tricks are welcome too!!
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