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Well I know it's a usability issue, but my superior doesn't care about it, he only cares about SEO, and he thinks that technique (that one of our competitors is using) will also be good for our website.

So that's what I'm trying to find out, why are they using it. And the main explanation I find is to have one single category page, with 10 links that get a lot of traffic, since links never change, only the content they point to.

Hi again,

Well yes, we've got 2000 paid clics per day from advertising.

The basic keywords are:

piso
casa
pisos en venta
pisos en alquiler 
piso en barcelona
piso en madrid
venta pisos
alquiler pisos

And so on. Sorry it's Spanish I can translate if you need.

There is a technique that makes a category results page never change its links:

www.example.com/category/apartments
www.example.com/category/apartments-apartment1 
www.example.com/category/apartments-apartment2
www.example.com/category/apartments-apartment3
www.example.com/category/apartments-apartment4

Instead of the classic:

www.example.com/category/apartments
www.example.com/details/apartment/id/789
www.example.com/details/apartment/id/788
www.example.com/details/apartment/id/787
www.example.com/details/apartment/id/786

Basically:

1. The URL www.example.com/category/apartments-apartment1 today will have one apartment, and tomorrow will have another, on the same link.
2. The category page never changes links, it always has the same 10 links, that look the same as the category url and are numbered from 1 to 10.

Hello,

The domain http://bit.ly/fwTEsT has been out there for one year, it has about half million indexed pages.

We made a lot of changes that could affect SEO and I don't know if Google likes it but the one thing it's sure is that in one whole year the organic visits from Google never got pass 150 visits per day.

We've got about 2000 PPC visits but organic don't go up.

I'd like to know what our main errors would be so we can focus more on fixing them.

Thank you,

Alexandru.