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Thanks Matt. The site is https://www.shelbywilliams.com/

No, it's for a client. Unfortunately, I cannot say who.

The website has been around for several years, although did undergo a significant redesign at the end of last year.

I greatly appreciate any help.

Ron,

Thank you for your help.

The company provides HVAC services in several Long Island, NY towns. Air Conditioning installation, Air Conditioning Repair, Boiler Repair, Oil-to-gas conversion, etc...

We are looking at the following examples with a view of potentially replicating their model, but I still have some concerns:

https://www.alure.com/department/kitchen-remodeling/kitchen-remodeling-rockland/

https://www.alure.com/department/kitchen-remodeling/kitchen-remodeling-bronx/

https://www.alure.com/department/kitchen-remodeling/kitchen-remodeling-westchester/

https://www.alure.com/department/kitchen-remodeling/kitchen-remodeling-queens/

As you can see, they're basically saying the same thing, and the format is rather similar, yet they are all uniquely written.

Not sure if this helps.

Thanks again, Darren

I have a service based client that is interested in optimizing his website for all the services that he provides in all the locations that he provides them in.

For example:

Service 1, location 1

Service 1, location 2

Service 2, location 1

Service 2, location 2

He wants to essentially create an individual page for each of the above, but i'm concerned that he will be penalized for duplicate content.

Each of the pages would have the keyword in the url, page title and within the main body of content. We would certainly alter the content somewhat, but not sure how much a difference this would make.

Any thoughts or advice would be greatly appreciated.

I have a service based client that is interested in optimizing his website for all the services that he provides in all the locations that he provides them in.

For example:

Service 1, location 1

Service 1, location 2

Service 2, location 1

Service 2, location 2

He wants to essentially create an individual page for each of the above, but i'm concerned that he will be penalized for duplicate content.

Each of the pages would have the keyword in the url, page title and within the main body of content. We would certainly alter the content somewhat, but not sure how much a difference this would make.

Any thoughts or advice would be greatly appreciated.