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EmilyCarrion

@EmilyCarrion

Joined Last Online Location Seattle, WA

Job Title: Head of Marketing

Company: Apptentive

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Why Your Mobile Customers are the New Focus Group

2/1/2017 Everything is going mobile these days — even your focus groups. Find out how to leverage your mobile app audience for rapid feedback loops and why traditional focus groups are dead.

Emily Carrion is a start-up veteran and digital marketing leader with a passion for data-driven storytelling, all things mobile, and building high-performing teams. She leads marketing at Apptentive, a mobile customer engagement software that helps thousands of brands listen to, engage with and retain their customers. Previously, she led marketing communications at ad-tech company Mixpo, and helped mobile tech startup Point Inside grow from 2 to 75+ people. She has an MBA from Seattle University and serves on the Board of Directors of Seattle University’s Entrepreneurship Center.