Hi,
This is puzzling me. I've been in the second/third position for a week or so for my best keyword. That is for Google US unpersonalized, which is the one that brings more traffic, as far as I understand.
It can't get MUCH better. Well, I can be first, but second and third position is really awesome in my case (highly competitive keyword according to SEOMOZ PRO).
Then, why on earth my traffic for that keyword was 8 times better a year ago??
I mean, a year ago I received an average of 800 visits per day and now I can barely reach 90 visits per day being in the second / third place. Visits can't increase from 90 to 800 just for increasing one spot.
I've never seen in my stats such drop in my rankings. I thought that due to google updates my site was sent below the 20th position or something. But my I was shocked today when I saw that I still have the second/third position
Am I crazy or this looks wrong? The page title and description that shows in google hasn't changed, so people looking for that keyword are seeing the same as one year ago. It is not a seasonal or time sensitive keyword.
My best guess is that people are now always logged in and results are personalized. Don't know much about personalized results but I don't think you can optimize much for those. If that's the case, then how on earth can we optimize a page if everybody is using personalized results?
Is there a way to improve your rankings in those cases?
Thanks,
Enrique