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Thank you for the excellent advise, everyone!  I feel much better now.  Was worried I was missing out on an opportunity but feel comfortable now staying where I am.  THANK YOU!

Hello!My website is www.enchantingquotes.com.  I also own the domain www.enchantingwallquotes.com,which forwards to my site.  About 90% of my business comes from the keyword "wall quotes".  Should I consider changing switching to the enchantingwallquotes.com domain and redirecting?   And if I do, do I need to recreate the entire website or is there an easier way that I am overlooking?

Thank you for any advise/insight!

Thank you, Peter. I will analyze sites 3-6 and try to figure out what happened. I appreciated all of the help.

Hi Peter,

I do not know how to change the URL of a page, other than to create a new one and do a redirect...

I had not made any changes to the site (other than adding new products here and there) prior to the page rank drop.  Even though it is such a small page rank drop, it means several hundred $'s a day in this niche.  I monitor page rank myself and I have been using the free trial here.  It's been super helpful - hoping once I get this issue handled we'll be back up there

Thanks for your time!

Thank you so much for the reply. I built the store using Yahoo Store Editor.  Traffic dropped about a month ago (I heard buzz there was another Google update then).  I went from #3 to #7 for keyword wall quotes. My on page grades are good but I can't get my rank back up.

Greetings!  I've read previous posts on this topic, but wondering if something has changed recently...On the on-page grading, the following was suggested:Use Keywords in your URL - high importance - easy fix  _(In the past it has read difficult fix). _Could it be as easy as creating a new page with the name in the url, then redirecting to it?  My site is www.enchantingquotes.com and the keyword that brings in virtually all of business is "wall quotes".  I've read in the forum this isn't worth the trouble of trying to do, but the "easy fix" comment has me wondering...?Any help is much appreciated....I'm been trying to recover from a recent unexplained drop in rank.  Ugh! (So feel free to analyze my site LOL!)  :DA huge thanks for any advise!

I hope I am not hijacking this post with this question....if I am - I'm sorry.

My website is www.enchantingquotes.com.  I sell wall quotes and "wall quotes" is the keyword that brings me most of my business.   Moz Analytics is suggesting  "Use Keywords in your URL".  I understand how to do this for adding a new page or category.  What I need to know is how do I do it for my main page (so that my url reads enchantingwallquotes.com - I also own that domain).  Any help is hugely appreciated