So on Oct. 21, our direct traffic increased 3x and our organic traffic decreased 3x. And it has been that way ever since. Almost like they flip flopped. Additionally, that was the same day I started retargeting to our site. I have tagged all the links from the ads and they're being counted as google paid clicks in GA. And our accounts are linked. I am just dumbfounded as to how this could happen.
Best posts made by Eric_OWPP
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My direct traffic went up and my organic traffic went down. Help!
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RE: My direct traffic went up and my organic traffic went down. Help!
It's contributions like Trenton's above that make me love the Moz community. I will check all that you suggested and report back.