If your current site has strong SEO, domain authority, and solid traffic, it may be better to optimize and refresh it. However, if the site no longer aligns with your brand, has deep-rooted technical issues, or the content is outdated and aimed at the wrong audience, starting fresh with a new, optimized site could be more effective. Weigh the cost and time for each option, and consider an SEO audit to guide your decision.
Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.