These are the pros and cons of youtube from my perspective:

**Pros: **Youtube videos will likely get more eyeballs. Loading videos to youtube are better for virality, sharability, and exposure. Youtube is great for generating top-of-the-funnel type of awareness

**Cons: **It is fairly challenging to drive traffic from youtube to your website for a conversion. Also, if your video ranks, it will direct users to youtube, not your website - so there is limited SEO value from that perspective.

Vat19.com is a company that uses the virality of youtube to it's advantage with their product videos. If you are looking for an alternative, I really like Wistia.com if you would like to use rich snippets and use videos to drive traffic to your site through rich snippets, embeds etc.

As far as transcripts go, https://www.speechpad.com/ is great if you are willing to pay for the service, otherwise you could just type it our if you have the time.

I hope this helps

hey Kelli,

i'm not entirely sure what the mock-up design is like, but I have used dropdown me us in the past, and as long as they are in html, bots should be able to crawl. I have found this article helpful on the past.: https://www.distilled.net/blog/seo/site-navigation-for-seo/

Hopefully  this is helpful.

Hey Steven,

My understanding is that alt text has "similar" value as regular text. This is the language that was used in Google's SEO Starter Guide. I don't think that it carries the same weight, because they aren't using language like "identical" or "the same", they are using vague terms like "similar".

If you make your alt text descriptive, it will still have value.

Hope that helps

I agree with Mark on this one. As long as they are not stuffed, it may not be that big of a deal, but I don't include them.