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There are a couple of thoughts that I have regarding this question and the reference you made to Neil's post, so I will try to organize my thoughts here for you:

1. First, unless you are the food network... recognize that you probably don't have the DA or authority that the food network has.
2. In his post, the Food Network did not attempt to rank both of those posts for the term "cooking". Google has gained an understanding of both of those pages with a relation to the term "cooking". Some of that would have been through on-site SEO, but a large portion of that would have been through links, social signals, DA, PA, etc... It isn't simply about optimizing 2 pages for the term "cooking".
3. If you attempt to optimize two or more pages for the exact same keyword around the same keyword, you run the risk of self-canibalization. Read/watch more here: http://moz.com/blog/keyword-targeting-density-and-cannibalization-whiteboard-friday

What I would suggest is that either your website, or a category should represent the broad keyword/phrase/theme, and then let it's subcategories target other variations of that theme and how others may search it. For example, lets say I wanted to create a campaign around Rubics Cubes (I'm on a mission to solve one right now), perhaps I could create supporting pages that target supporting themes such as "how to solve a rubics cube", and "where to buy a rubics cube", or "Amazing rubics cube videos"...etc. The point is that you become a resource for Rubics Cubes, not just a page that ranks for that term. Be the end all be all for people looking for rubics cubes, and have your site hierarchically organized to help point all of those rubics cube related resources point to the main rubics cube page.

Now, back to neil's point, if you created a fascinating resource for rubics cubes that developed shares, links, and buzz, it is very possible that you could gain 2 listings on the first page of google, but they have to be amazing.

Hope this helps !

(I'm going to solve my rubics cube)

Also, I might add that there are no stupid questions on Moz

These are the pros and cons of youtube from my perspective:

**Pros: **Youtube videos will likely get more eyeballs. Loading videos to youtube are better for virality, sharability, and exposure. Youtube is great for generating top-of-the-funnel type of awareness

**Cons: **It is fairly challenging to drive traffic from youtube to your website for a conversion. Also, if your video ranks, it will direct users to youtube, not your website - so there is limited SEO value from that perspective.

Vat19.com is a company that uses the virality of youtube to it's advantage with their product videos. If you are looking for an alternative, I really like Wistia.com if you would like to use rich snippets and use videos to drive traffic to your site through rich snippets, embeds etc.

As far as transcripts go, https://www.speechpad.com/ is great if you are willing to pay for the service, otherwise you could just type it our if you have the time.

I hope this helps

Would you be willing to provide your domain so that I could look at it?

Internal link equity refers to the "link juice" passed internally (on your domain) when you link within your own site. If you have links that are set as nofollow, they will not pass link equity.

If you have a FOLLOW link, then it will pass some link equity. If you have pages that have more links, or are more authoritative on your site, they will pass more link equity than pages that are buried deep within your site.

I hope that this helps. It is a quick answer, but let me know if you have any further questions.

Hey,

I just went through this process, so I thought I would share some things that would have been helpful for me.

It is good to know what your budget is. Once you know that, know specifically what service you are looking for. Are you looking for content creation, link building, technical SEO, CRO, strategy, consulting.... Also, know your own strengths and the strengths of your team.

I contacted a few firms recommended by Moz and Distilled, and I realized that each firm has their specialties. One was a broad internet marking firm. They were more expensive, and I realized that since there were redundancies in our capabilities, I would have been paying a premium on the overlapping skills. In the end, I found a company that specifically specialized in what I really needed, and in realizing this, I was able to save as well.

Ultimately, I was very confident in all of the companies I spoke with, and if they are on the Moz list, they earned it. But make sure you are clear on what you need before you start contacting companies (unless you are looking for consulting I suppose).

I hope that my experience can help you. Good luck!

I would tend to agree with William here. The objective of the alt tag is to help give context to the image if the image cannot be displayed. If you are able to describe the image in a way that relates to your post, you will be better off than trying to stuff keywords in the alt tag. If an image is related to the post, search engines (particularly google) should gain a contextual understanding which is better in the long run.

In my experience, I find that the more I try to "optimize images", the more unnatural they are. Again, we are trying to be natural and helpful.

Hope that helps.

This is a popular plugin for managing parameters and faceted navigation in Magento: http://amasty.com/improved-navigation.html. I have read quite a few reviews on this plugin, and it seems to be referenced quite often (however I don't have experience with it).

This paired with some robots.txt should do the trick.

Hope this helps!

Thanks Frederico,

After looking in the source code, there was a div class remaining from the template that added these language parameters. Thanks for your recommendation!

I have dealt with this and I think there are a few questions to ask.

1. Do the different color variations provide keyword opportunities. for example, are people searching for nice-shirt-blue and nice-shirt-red, or are they just searching for nice-shirt?

2. If it does not provide any sort of search benefit to separate the shirts, then you may consider combining them into one product page. You may consider providing an image with an array of the products on your overview page to show that there are multiple colors within the product page. This will ensure that any links built to this product are not spread over multiple product pages. Also, from a usability standpoint, is it likely easier for a customer to click through images on one page to decide the color that they want rather than to click the back button to find the new product.

3. Finally, if you decide that it is better for your customer's experience to keep the products on two separate pages, but the color don't provide any keyword or search benefits, you may consider choosing one color (say blue) and setting a rel=canonical on the other colour variations to the blue shirt page.

Ultimately, it boils down to "what is the best for your customer". Search engines ultimately care about user experience, so if you are able to create the best experience first, then decide whether unique descriptions, rel=canonical, or configured pages are best for you.

Hope this helps!

Hey Matthew,

It depends on you budget. I spent the last 2 weeks reaching out to different moz recommended companies, and interviewed about 5 before I cam to to a conclusion. All of them seemed very thorough and diligent, it ultimately boiled down to budget, and depth that I required. If you offered a rough budget, and it was within the range that I was looking, I could provide some feedback.

Let me know or DM me if you want more details on my experience.

Hey Wes,

There are diminishing returns, especially if you have many links on a given page. If you think of a page's authority as a pie, the more pieces you slice the pie into (being the more links you have on a page) the linking page will receive a smaller piece of that pie (passed authority).

If you are trying to sort what is important vs what is not, it is important to thing of why links are important. Links are how bots crawl the web. Internal links are important because they help bots crawl your website, and find the content that is important.

*Note: there is a lot more to be said about this. Here is a good article for you: http://moz.com/learn/seo/internal-link

hey Kelli,

i'm not entirely sure what the mock-up design is like, but I have used dropdown me us in the past, and as long as they are in html, bots should be able to crawl. I have found this article helpful on the past.: https://www.distilled.net/blog/seo/site-navigation-for-seo/

Hopefully  this is helpful.

I agree with both of these gentlemen (Kevin and Richard). It is easy to get in the mindset of optimization, and forget natural. When naming images, and even titles, just be careful to keep the user experience first, and optimization second. Search engines are motivated to serve the user experience, so you should as well.

Hey Chris,

I saw this Q&A post a while ago that addresses this issue. Peter answers it quite well here: http://moz.com/community/q/internal-linking-anchor-text

Hope this helps!

Hey Steven,

My understanding is that alt text has "similar" value as regular text. This is the language that was used in Google's SEO Starter Guide. I don't think that it carries the same weight, because they aren't using language like "identical" or "the same", they are using vague terms like "similar".

If you make your alt text descriptive, it will still have value.

Hope that helps

I agree with Mark on this one. As long as they are not stuffed, it may not be that big of a deal, but I don't include them.

Hey EGOL,

I really appreciate your feedback. Thanks you so much!

I would also like to here others weigh in on this question too...