Hello Georgios,

Activitysuper has a good point about choosing some of the best ones as testimonials for conversion rate optimization.

However, there is a chance you could get the third-party review data supplier to noindex their version of the reviews/content. It depends on what your contract says. If I was paying a company to handle the reviews for my product, like a BazaarVoice for example, I'd expect to have exclusive rights to that content.

To be specific though, we'll need more information. Where will these reviews go? If it would be 5,000 new pages of duplicate content, that's an issue. If they would be put onto product pages there are many options. You could put them in an iframe so you show the content to users but avoid the duplicate content issue. You could show the best three or four on the product page and then show the rest on a separate page that you don't allow to be indexed.

You are asking a great question, but I think some more information is necessary in order for anyone to definitively answer it.

Not all links are created equally. This includes many factors, but one of them would be links that are contained within the site template, such as global navigation elements, whether in the header, sidebar or footer. It has been my experience that a link in the navigation does send the message that the page is important, but may not necessarily trump an in-content link with good anchor text.

So to answer your question, no I wouldn't say the in-page links are "pointless". But I would say you can use some more in-content links (as opposed to relying on the catalog and navigation links to pass anchor text), and that your below-the-fold content seems very over-optimized to me.

Rather than listing out links like on this page, you might try to weave them into some content: http://www.coolpooltables.com/categories/Darts/

Also, I would focus less on this kind of stuff and more on getting some useful intro copy on all category pages. I see that you have it for most of the top level categories, but I'd expand that strategy to the next level, such as http://www.coolpooltables.com/categories/foosball/foosball-tables/shelti-foosball-tables.html or http://www.coolpooltables.com/brands/InStroke.html .

Good luck!

I would imagine it would affect sales. There's probably no way around that. If they do this make sure call tracking is implemented so they can see what it does to their conversion rates.

As for rankings, Nakul Goyal gave the best answer so far with a first-hand account. He said they didn't change. But I would also imagine that you'd lose some sales from other channels that you can no longer participate in without pricing, such as Google Shopping, Amazon, and price-based comparison shopping engines.

There are other ways to block people from scraping your site for pricing besides requiring customers to call, so I wouldn't say that issue justifies this strategy on its own.

Good luck!

Everett