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eheheheh I like your thinking

Hi Andy,

thanks a lot for your answers

I see what you mean, and the geo modifier thing makes sense actually. Just out of curiosity what would be the reason behind your using a blog on an ecommerce? I mean, a useful blog helps users and create brand awareness but as a consequence it brings in links, likes, retweets and all this stuff

Thanks again

Elio

I was reading a few things here and there and came across a couple of interesting things.

Here, Casey Meraz’s contribution doesn’t seem to go against EMDs…at least for local searches (but that would not be a problem since it would be a local ecommerce).

On the other hand according to the  searchmetrics’ white paper ranking report, keywords in URL have a negative effect …if I’m getting it right……

Hello everyone and thanks for your opinions Very much appreciated!

So, the specific keyword itself would bring a decent amount of traffic, but I totally agree that the company name should communicate something and not just be a keyword name (and it is also common sense if they want their site to be part of their overall marketing strategy). From an SEO perspective, I also sense that having exact keyword domain names might be a problem in the future, but there are two things that still puzzle me:

1)      If they are good sites I don’t see why Google should penalize them just because of their domain name. And this is also true for those guys. If they made a really good site, would the domain name still be a problem? I am not saying that keyword-domain-name sites are necessarily good, but they could be….

2)      If they chose to go for a unique brand name domain, would the keyword domain name (they already own it) still good for something? I mean, like a company blog, and I know that private networks are evil, but a simple link from that site would be SO bad? But then again, a blog would make more sense on their main site because it would attract links.

Baffling stuff….

Thanks again you all for your contribution

Elio

Hello everyone!,

I would love to have your opinion on this matter.

I am working on a company e-commerce site; these guys would like to change their domain name AND their company name, so the most logical thing that came to mind was to name the domain after the company name. However, they also bought in the past a domain that have the exact keyword they would like to rank for.

I know that keywords in the URL are not as important as they used to be in the past, but nonetheless when I do a Google search for those keywords, 3 domains out of 10 on the first page are slight variations of those same keywords, meaning that they might have a really good domain name (also the other result are government, medical stuff and so on). And, no matter how many times I have read that keywords in the URL are not so important anymore, I still see a lot of sites ranking also because of their domain name (well at least outside the US)

So, my question here is: would it be better for them to use the exact match keyword-domain name or should they use their company name for their new site? Or some sort combination of the two? (the keyword-domain that in some way points also to the brand domain).

Thanks for your opinions on this; really appreciate it!

Cheers

Hello everyone and thank you for your answers. I sincerely appreciate it!

I didn’t follow the redesign phase, I’ve just jumped on board now so I actually have no idea why they didn’t go for the 301 solution.

As Monica pointed out the 404ed pages were actually valuable pages and, at least in my opinion, this is proved by the fact that now their traffic is close to 0. Their traffic literally dropped in a matter of days (kind of scary to see such a steep fall). I agree with Travis when he says that just the valuable pages should be 301ed, but the thing is that they sell their products online, meaning that hypothetically every (product) page is equally important. They were neither old nor poor quality…I guess they just skipped the 301 step. I will do some more research but I guess that, as you guys suggest, the best way to go is 301 all those pages and see what happens.

I have no idea if they did anything on the social side but that’s worth investigating some more.

Thank you very much for now! I will keep you updated

Cheers

Hello everyone,

I have a situation here and I’d like to have your opinion about it.

I am working on a site which has been recently redesigned from scratch: in a nutshell, as soon as the new site went live their rankings dropped and, of course, so did their visitors and so on..

The guys who redesigned the site didn’t do any 301 redirect whatsoever, so now the old pages are just 404s and blocked by robots. My question is: if they 301 redirect now, do you think it would be possible they could get their rankings back?

One more thing: when they launched the new site, the indexed pages basically doubled overnight; there were 700 and now there are 1400. Do you think this could affect their ranking as well?

Thank you for you insights

Elio

Hello everyone and thank you for your answers. I sincerely appreciate it!

I didn’t follow the redesign phase, I’ve just jumped on board now so I actually have no idea why they didn’t go for the 301 solution.

As Monica pointed out the 404ed pages were actually valuable pages and, at least in my opinion, this is proved by the fact that now their traffic is close to 0. Their traffic literally dropped in a matter of days (kind of scary to see such a steep fall). I agree with Travis when he says that just the valuable pages should be 301ed, but the thing is that they sell their products online, meaning that hypothetically every (product) page is equally important. They were neither old nor poor quality…I guess they just skipped the 301 step. I will do some more research but I guess that, as you guys suggest, the best way to go is 301 all those pages and see what happens.

I have no idea if they did anything on the social side but that’s worth investigating some more.

Thank you very much for now! I will keep you updated

Cheers