I see. Nice rankings for both.

In my personal opinion I would go for the inner page as a main landing page for that term. The reason why is you have liberty for this page to make it more friendly for google - it has a better call to action in my opinion so it can convert better.

If you are able to improve it as far as content it can rank even better - but that won't be enough.

What I would do additionally is to add a predominant link in the home page to this page like adding a box of content in the body of the home page and link crime sceme clean up to this landing page.

If you can go into more details on the landing page about the service it will help - but don't over crowd it.

Some social signals will help - I just plus one it but that is not enough Get some signals there .

Some new freash links - editorial if posibile will also help a lot.

The other option of course is to ad rel canonical on the inner page and keep the home page as primary - the easy path.

Hi,

Can you post the urls (home page and inner page) and the query to se the serps ?

If the home page makes more sense to rank for that keyword I would place a rel canonical tag on the inner page that will point to the home page.

301 will redirect the inner page to the home page and that means the inner page won't be visibile for the users ever again. if you don't want to keep it then yes, 301 can be a good approach.

Hope it helps.

I think is worth it to develop the proposal in a custom manner for each client based on his needs, KPIs, current status and so on.

We usually touch the bellow point in each proposal:

• general status of the domain and general guidelines on what can be improved

• on page optimisation improvments (from url structure, code, ux, nine relining, meta tags and content

• link profile analysis, improvement channels

• social media in correlation with SEO.

depending on the client and status of the proposal (initial, strategy etc) you can get into details with all or some of the points.

Hope it helps.

We work with load balancing a lot using multiple IPs - there are no issues SEO wise however you must be certain that those IPs, in the past, didn't got associated with spam or are on any black lists from previous users as in this case you can get a red flag for bad neighborhood.

In my personal experience this is the only down side - if this is ok - there is no reason for concern - only good things can happen.

Hope it helps.