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Awesome, thank you Lynn! I did have a chance to review each of these post prior to posting my Q&A, but I didn't feel they answered the question directly. I guess I need to openly admit I'm not technical, so I guess I'm missing what isn't being spoken about. I wouldn't really know the different types of 'html formatting' per se. Is there a best practice resource that I should start to look through, where I can pass onto our developer and have him apply to the site? Thank you!

I've read a number of articles that have been helpful, but most of them are specifically still just trying to prove the value of the snippets and more recently show you how to find what search terms to rank for. What I'm really struggling with is exactly 'How do we rank for them, when we already have the #1 position and the featured snippet is going to another site'? Let me break this down a bit more:

1. We are measuring the 'SERP Features' within Moz Pro Tools and I've identified ~300 pages where there is a 'Featured Snippet' but I don't have the feature.

2. In a good portion of these, I'm outranking the site that has the 'Featured Snippet'. So I can compare my site, side by side to the 'Featured Snippet'.

Now that I have the question, my ranking and the competition all in front of me. What changes are recommended I implement on our page? Is there a recommended process to follow?

Jon, If we are not in the Beta test and are currently using CloudFlare and getting the 804 Error code in our crawl results. Should we just ignore this notification or is there anything else we should be concerned about?