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Hi,

We are considering the impact when you want to deliver content directly on the product pages. If the products were manufactured in a specific way and its the same process across 100 other products you might want to tell your readers about it. If you were to believe the product page was the best place to deliver this information for your readers then you could potentially be creating mass content duplication. Especially as the storytelling of the product could equate to 60% of the page content this could really flag as duplication.

Our options would appear to be:1. Instead add the content as a link on each product page to one centralised URL and risk taking users away from the product page (not going to help with conversion rate or designers plans)2. Put the content behind some javascript which requires interaction hopefully deterring the search engine from crawling the content (doesn't fit the designers plans & users have to interact which is a big ask)3. Assign one product as a canonical and risk the other products not appearing in search for relevant searches4. Leave the copy as crawlable and risk being marked down or de-indexed for duplicated contentIts seems the search engines do not offer a way for us to serve this great content to our readers with out being at risk of going against guidelines or the search engines not being able to crawl it.How would you suggest a site should go about this for optimal results?

solved via GWT thread: https://groups.google.com/a/googleproductforums.com/forum/#!topic/webmasters/WlUzNLFQB54/discussion

Hi,

If you look at SEOmoz's Blog pages, you'll see they have added the G+ rel="publisher" code.

On http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1708844 Google says:

"A rel="publisher" link from the main page of your website to your Google+ page."

Is there any benefit to putting this code into the sites template (adding it to every page of the site) when it could be added to just the homepage?

Not a criticism, just curious to know how I should implement the code on my own site (concerned that adding it to the site template is a kind-of link out on every page of my site)

Cheers

FashionLux

Hi,

Our products are listed in multiple categories, and as the URLs are path dependent (example.com/fruit/apples/granny-smith/, example.com/fruit/green-fruit/granny-smith/ and so forth) we canonicalise to the 'default' URL (in this case example.com/fruit/apples/granny-smith/).

For mainly crawling bandwidth issues I'm looking to change all product URL's to path neutral so there is only ever one URL per product (example.com/granny-smith/), but still list the product in multiple categories.

If a user comes directly to example.com/granny-smith/ then the breadcrumbs will use the default path "Fruit > Apples", however if the user navigated to the product via another category then I'd like the breadcrumbs to reflect this. I'm not worried about cloaking as it's not based on user-agent and it's very logical why it's being done so I don't expect a penalty.

My question is - how do you recommend this is achieved from a technical standpoint? Many sites use path neutral product URL's (Ikea, PCWorld etc) but none alter the breadcrumbs depending upon path.

Our site is mostly behind a CDN so it has to be a client side solution. I currently view the options as:

• Store Path to product in a cookie and/or browsers local-cache
• Attach the Path details after a # in the URL and use Javascript to alter breadcrumbs onload with JQuery
• When a user clicks to a product from a listing page, use AJAX to pull in the product info but leave the rest of the page (including the breadcrumbs) as-is, updating the URL accordingly

Do you think any of these wouldn't work? Do you have a preference on which one is best? Is there another method you'd recommend?

We also have "Next/Previous" functionality (links to the previous and next product URLs) on the page so I suspect we'd need to attach the path after a # and make another round trip to the server onload to update the previous and next links.

Finally, does anyone know of any sites that do update the breadcrumbs depending upon path?

Thanks in advance for your time

FashionLux

Hi Dan,

Although it doesn't address the specific question I had I think your link is a good start for me to dig into the topic in more detail.

Many Thanks,