There's a lot of gray area in the widget scene.
Not all of the widget links will be considered bad - it's all about relevancy and noise.
If the site is about cars, and the widget is a car insurance comparison calculator, a link forced in the widget will likely still carry value (or at least, not bring negative value) if it's a 'car insurance' link and leading to a trusted source.
If the site is about cars and the widget is about car insurance but the link is a graphic design link, it's going to get scrapped.