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Hi Matt

After taking your feedback into into account and researching further, removing the "product" name and "company name" plus replacing with keywords that users would search for would probably work better for us?

From this: Cipressa | Engineered Brown Wood | The Wood Galleries

To this: Engineered Brown Wood | Luxury Oak Flooring | London

**Now we have the main keywords at the start of the title tag, followed by keywords associated with the product, plus where we are. **

Will the use of "London" within our title tag (although not a keyword) help us to become more searchable for users in London?

Hi Matt

I've implemented the following changes to one product (example old, new below). I'd really appreciate you feedback Matt in relation to how your preferred method would be?

What I did...

1 – Changed /engineered-wood/ to /engineered/ and change /cipressa/ to /cipressa-oak/

2. Changed the keyword from Engineered Brown Wood to Oak

3. This means also changing H1 & Page Title and Meta Description

Old

URL:  http://www.thewoodgalleries.co.uk/engineered-wood/browns/cipressa/

PAGE TITLE: Cipressa | Engineered Brown Wood | The Wood Galleries

H1: Cipressa – Engineered Brown Wood

KEYWORD: Engineered Brown Wood

META: Buy Cipressa Brown Engineered Wood, available at The Wood Galleries, London. Provides an Exceptional Foundation for Elegant Décor & Extravagant Furnishings.

IMAGE TAG: Brown Engineered Flooring

KEYWORD IN BODY CONTENT:  YES (1)

New

URL: http://www.thewoodgalleries.co.uk/engineered/browns/cipressa-oak/

PAGE TITLE: Cipressa | Engineered Brown Oak | The Wood Galleries

H1: Cipressa – Engineered Brown Oak

KEYWORD: Engineered Brown Oak

META: Buy Cipressa Brown Engineered Oak, available at The Wood Galleries, London. Provides an Exceptional Foundation for Elegant Décor & Extravagant Furnishings.

IMAGE TAG: Brown Engineered Flooring

KEYWORD IN BODY CONTENT:  YES (1)

Hi

We're developing our site an wanted to ask if we are "over optimising" or following best practice. Maybe you have some recommendations. I've provided 4 examples below. Eventually we'll use Moz on page grader but as a new start up, I'd appreciate your help. Thank you, Faye.

1. URL:  http://www.thewoodgalleries.co.uk/engineered-wood/browns/cipressa/

PAGE TITLE: Cipressa | Engineered Brown Wood | The Wood Galleries

H1: Cipressa – Engineered Brown Wood

KEYWORD: Engineered Brown Wood

META: Buy Cipressa Brown Engineered Wood, available at The Wood Galleries, London. Provides an Exceptional Foundation for Elegant Décor & Extravagant Furnishings.

IMAGE TAG: Brown Engineered Flooring

KEYWORD IN BODY CONTENT:  YES (1)

2. URL:  http://www.thewoodgalleries.co.uk/engineered-wood/beiges/mauro/

H1: Mauro | Beige Engineered Wood | The Wood Galleries

PAGE TITLE: Mauro – Beige Engineered Wood

KEYWORD: Beige Engineered Wood

META: Buy Mauro Beige Engineered Wood Flooring, available at The Wood Galleries, London. Designed to deliver Rich, Dark Undertones with Light hues of Muted Brown.

IMG TAG: Beige Wood Flooring

KEYWORD IN BODY CONTENT: YES (2)

**3. URL:  http://www.thewoodgalleries.co.uk/engineered-wood/beiges/vela-oak/ **

H1: Vela – Beige Engineered Oak

PAGE TITLE: Vela | Beige Engineered Oak | The Wood Galleries

KEYWORD: Beige Engineered Oak

META: Buy Vela Beige Engineered Oak Wood, available at The Wood Galleries, London. Crafted from the most widely respected hardwoods in the world.

IMG TAG: Engineered Oak Flooring

KEYWORD IN BODY CONTENT: YES (1)

4. URL:  http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks/ciro-rustic/

H1: Ciro – Engineered Rustic Wood

PAGE TITLE: Ciro | Engineered Rustic Wood | The Wood Galleries

KEYWORD: Engineered Rustic Wood

META: Buy Ciro Engineered Rustic Wood, at The Wood Galleries, London. Its stylishly classic oak look exudes a sense of luxury that is simply undeniable.

IMG TAG: Dark Wood Flooring, The Wood Galleries

KEY WORD IN BODY CONTENT: YES (2)

Fantastic! Thanks Dean

so we can have our respective "colours" after our main sub categories, even though these colour categories are the same?

/prefinished-wood/browns/

/parquet-reclaimed/browns/

/engineered-wood/browns/

Hi Dean

Please don't apologise. Your feedback is really helpful. Do you know if we can create our preferred categories in word press?

Hi Dean

This is directing away from my question, but yes - there is a big market for folks searching for these flooring types hence our keyword for this url is "black engineered wood". Our split categories allows us to have a more "diverse" keyword spectrum, which further reflects within our url, h1 and page title. Categorises will also allow us to add a variety of different products building our long tail keywords around this.

We probably could shorten the url from http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks/verona/ to http://www.thewoodgalleries.co.uk/engineered/darks-blacks/verona/ as the word "wood" exists within our primary domain name. Thanks for your input Dean, very much appreciated.

Faye

Hello

My father is having a website built called www.thewoodgalleries.co.uk. The site consists of different product categories as set out below

1.Engineered Wood, 2. Parquet & Reclaimed and 3. Prefinished Wood

filtering further into colours

1. /lights-greys/, 2. /beiges/, 3, /browns/ and 4. /darks-blacks

and then the brand name for example Vicenza. Example of a clean url **http://www.thewoodgalleries.co.uk/engineered-wood/lights-greys/vicenza/ **

Each and every url is unique

Our programmer has put in place 301 redirects - http://www.thewoodgalleries.co.uk/engineered-wood/lights-greys-engineered-wood/vicenza/ - Is this really needed? It does not look clean and will appear like this is Google. This is a completely new site, a new start up business.

I'm very confused as to why he has done this and concerned this method of programming does now follow "best practice". Can any programmer offer any advice? To get a better idea how the url structure is set out, I have attached a jpg image.

Thank you

Faye

W09qswW.jpg

The site has been in progress for months now. During this time the company has developed some outstanding suppliers and subsequently more products have been added. Because of this we had to rethink the website structure by adding product categories. This has allowed us to implement cleaner urls which are better for SEO, as well as categorising our products which will provide a better user experience for our customers. It also provides the platform to add more products in the future.

I really appreciate you help Linda. I wanted to ask questions on here before getting in touch with my programmer.

This has confirmed my concerns as to "why" this has happened.

Thank you.

Hi Linda

I'm aware of the purposes of 301's, but why do we have this, is the question? This is a company that has yet to begin advertising or trading, so there is no relevance its purposes?

Sure, if this page had link juice pointing to it, then a 301 would be required of course. But for a new start up, with completely unique pages - I'm not so sure my programmer is implementing best practice.

The site has been in progress for months now. During this time the company has developed some outstanding suppliers and subsequently more products have been added. Because of this we had to rethink the website structure by adding product categories. This has allowed us to implement cleaner urls which are better for SEO, as well as categorising our products which will provide a better user experience for our customers. It also provides the platform to add more products in the future.

I really appreciate you help Linda. I wanted to ask questions on here before getting in touch with my programmer.

This has confirmed my concerns as to "why" this has happened.

Thank you.

Hello

My father is having a website built called www.thewoodgalleries.co.uk. The site consists of different product categories as set out below

1.Engineered Wood, 2. Parquet & Reclaimed and 3. Prefinished Wood

filtering further into colours

1. /lights-greys/, 2. /beiges/, 3, /browns/ and 4. /darks-blacks

and then the brand name for example Vicenza. Example of a clean url **http://www.thewoodgalleries.co.uk/engineered-wood/lights-greys/vicenza/ **

Each and every url is unique

Our programmer has put in place 301 redirects - http://www.thewoodgalleries.co.uk/engineered-wood/lights-greys-engineered-wood/vicenza/ - Is this really needed? It does not look clean and will appear like this is Google. This is a completely new site, a new start up business.

I'm very confused as to why he has done this and concerned this method of programming does now follow "best practice". Can any programmer offer any advice? To get a better idea how the url structure is set out, I have attached a jpg image.

Thank you

Faye

W09qswW.jpg