Thanks for the answer. I have checked google trends and the keyword planner and there was no spike in November. So it was probably a technical issue with the GSC just like you said.
Posts made by filip-balun
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RE: Impressions skyrocketed 10x in few days on just one keyword and I don't understand why.posted in Reporting & Analytics
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Impressions skyrocketed 10x in few days on just one keyword and I don't understand why.posted in Reporting & Analytics
Hi everyone,
I found this 'anomaly' in my google search console data.
As you can see from the picture the impressions skyrocketed in a few days and then sort-of plateaued. The clicks remained almost the same because the keyword is highly informational (Wikipedia takes all the traffic). The keyword has around 650 000 searches per month.
Btw. We are not doing off-site SEO.
I would like to hear your opinion on what could have caused this. A Google update maybe?