canonicalise your urls
more content on the homepage
Get rid of crappy stock photography, makes you look spammy. Have large, quality images
Id add an image with keyword relevant alt attribs
Add a google map with your location
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Posts made by firstconversion
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RE: Site stuck on 2nd page on Google - how can it improve?posted in Link Building
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RE: Is there a way to pull historical rankings for a keyword?posted in Algorithm Updates
Did you check their Google Webmaster tools in the Search Queries report? That should show you what terms were driving traffic
Otherwise check Analytics for organic keyword traffic and have a look at landing urls, you may be able to piece something together