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You are spot on with that description! She is a very gifted and versatile person who needs to continue to apply what has been natural...with a little bit of guiding structure.

Thank you very much EGOL.  This confirms my intended strategy, and gives some substance to the conversation I need to have.  I'll need to figure out how to best structure this website so that potential clients see each offering as valuable in their own right, but also see the relevance to other services, as you have pointed out.  This would also need to be coupled with some landing pages, me thinks. Thanks again.

I have a client who has asked for the development and optimisation of three websites for a business located at one address.  They offer specialised skin care, have a make-up artistry division and also a luxury portraiture/photographic service offered to clients.  I have suggested one website, based on all I have read in this community (Possum etc.).

Their concern is that they will seem like a "master of none" and envision three sites interlinked.  Before I push back and categorically say that this is a poor idea, I wanted to gain some insight from those of you who may have dealt with this scenario before.  I need to explain how one domain can be structured to present all three these areas as distinct, given that the home page will speak to all three.  Any ideas regarding site structure and optimisation strategy would be much appreciated.

Thanks in advance!

Thanks SEO5, that confirms much of what my experimentation seems to suggest.  So, in summary, a country domain that is not keyword dense is a better option than a keyword rich vanity URL (like a .me) if you're after local traffic.  One last question -- we're hosting in the US but our target market is in Africa.  Would this have negligible effect, or is it worth considering a locally hosted site?  I know there is some subjectivity involved, but I'm keen to understand whether the cost benefit of hosting internationally is actually not a good move in the long run.

I have to choose between a country specific domain name that is long and difficult to remember, vs or a .me domain which is short and contains the exact keywords I'm optimising for.  The challenge is that I'm only targeting local search traffic for the service I am advertising.  Does a country specific domain name have any benefits in terms of weighting when I'm only interested in traffic from that country?