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Thank you Patrick

The answer definitely help me understand and look at it differently. Greatly appreciate your response.

Question for my fellow Mozers

I have a ranking question that I cannot put my finger on. I have a site (visitplano.com) where the client wants to rank for the keyword "Plano". I can't say if the site was previously ranking for this keyword, but I looked into the basic SEO practices and found that the keyword is incorporated in:

• Domain
• Title
• Content
• There is a lack of internal linking and anchor text within the content
• External links - 1,558
• DA - 46
• PA - 55

Currently, the website does not rank for the keyword "Plano". Could someone shed some light on why they aren't ranking or what I may be missing? I would greatly appreciate your help.

I agree! Thank you for your response. I wanted to make sure I gave an appropriate answer.

Yes that was something I explained. And thats not all the description said, it was just an example of how the url would be listed in the description.

I wanted to see how other SEOs would respond. I myself have not done this so I wasn't sure what the right answer would be when I was asked if this was something that could negatively impact the site. Nor have I read much about it. This was brought to my attention by a co-worker whose client has a firm that practices this. I'm curious what others thought and how they would respond.

The meta description just includes a listing of the homepage. For instance

Description: Visit www.blah.com today

Title: Savings on Blah | Blah.com

URL:www.blah.com/savings-coupons

Obviously the description doesn't include a hyperlink to a different page, but can list a different URL than what the actual page URL is.

So my question is, can listing a homepage in the description of an internal page have a negative impact on a site? The reason I thought more of Penguin is because Penguin deals with links where an anchor text is overly optimized. So would Google see this tactic as keyword stuffing/over-opitmized if my brand/keyword is in the title and URL?

Today I was asked if using a domain url in your meta description can have a negative impact on your website. This description includes a list of the homepage url, but directs visitors to a different internal page of the website.

My concern fell with directing visitors to a different page of the site, but promoting the homepage in the description/snippet. With Penguin 2.1 release on the 4th, I'm very cautious of my links/urls.

What are your thoughts behind this? What are the possible, if any negative impacts this could have on a site?

This URL does have a brand name as so the Title.

I do have another question, I see that you can edit a goal. Is it possible to edit the goal with a new action to track?

Great thank you

This will help me to be prepared if questions arise from that client. I want to be able to explore different avenues if one suggestion doesn't work.

I appreciate your help.

Thank you

Are there any that you would recommend assuming that I I want track form submissions, downloads, etc...? Can analytics be integrated into the separate tools?

Thank you

I appreciate your help and feedback.