Hi everyone,
EDIT: I'm going to link to the actual page, please remove if there are any issues with confidentiality.
Here is the page: https://www.legalzoom.com/knowledge/llc/topic/advantages-and-disadvantages-overview
It's ranking #2 on Google for "LLC"
This page is a couple months old and is substantially heavy in content, but not much more so than all the dozens of other pages online that are competing with it. This is a highly competitive industry and this particular domain is an extremely huge player in this industry. This new page is suddenly ranking #2 for an extremely competitive head term, arguably the most important/high volume keyword being targeted by the entire site.
The page is outranking the home page, as well as the service page that exactly targets the query - the one that you would think would be the ranking page for this head term. However, this new page is somewhat of a spin-off with some additional related content about the subject, some videos, resources, a lot of internal links, etc.
The first word of the title tag exactly matches the head term. I did observe that almost no other pages on the site have the exact keyword as the first word of the title tag, but that couldn't be sufficient to bring it up so high in the ranks, could it?
Another bizarre thing that is happening is that Google is ignoring the Title Tag in the actual HTML (which is a specific question that is accurate to the content on the page), and re-assigning a title tag that basically looks like this: "Head Term | Brand." Why would it do this on this page? Doesn't it usually prefer more descriptive title tags?
There are no external links coming up on Moz or Majestic pointing to this page. It has just a couple social shares. It's not being linked to from the home page or top nav bar on the main site.
Can anyone explain how this particular page would outrank the main service page targeting this keyword, as well as other highly authoritative, older pages online targeting the same keyword?
Thanks for your help!