I have multiple clients whose Google Analytics accounts are showing me that some of the top performing organic landing pages (in terms of highest conversion rates) look like this:
/cart.php
/quote
/checkout.php
/finishorder.php
/login.php
In some cases, these pages are blocked by Robots.txt. In other cases they are not even indexed at all in Google.
These pages are clearly part of the conversion process. A couple of them are links sent out when a cart is abandoned, etc. - is it possible they actually came in organically but then re-entered via one of these links which is what Google is calling the organic landing page?
How is it possible that these pages would be the top performing landing pages for organic visitors?