Questions created by Frankie-BTDublin
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Issue for Sales Team & Funnelling Smaller Orders
Hi, Hoping somebody might have some suggestions for funnelling smaller orders and larger orders on different journeys. Basically, 90% of our business comes from 10% of customers with larger orders, like contractors and organisations who fill out leads or call us. But about 90% of the sales teams time is taken up from handling lots of smaller calls, which account for <5% of our revenue. Obviously we still want these smaller orders, but would anyone have any suggestions on moving these customers away from phone calls? We've tried to add as much content to the site as possible to answer they're questions, but they seem to just call anyway. Hope you can help!
Conversion Rate Optimization | | Frankie-BTDublin
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Forced to remove Categories with high volume & revenue
Hi everyone I've been forced to remove level 4 & 5 categories (e.g. example.com/level-2/level-3**/level-4/level-5/**) from our website, even though they're getting plenty of traffic, revenue and are ranking for some of our keywords. The argument is customers were using refinement/filters more than clicking into categories, and a new backend system is coming into the business and these need to be removed anyway. We've done this before and seen a drop in visibility, revenue & traffic in these areas, but we're going ahead with another batch of removals anyway. I was wondering if anyone has any experience in fixing a problem like this? I've been told the categories will not be returning and have to 301 them, so need to find a workaround to get eligible for ranking for these Keywords again. I've been looking at using the refinements to make it look like a category (change URL to a clean one, update Page Title, Meta Description, H1, remove text from core page, when refinement is clicked) but not sure what kind of knock-on effects this will have, if it even works! Hope you can help! I've probably missed some details so let me know if you need more info!!! Thanks
Intermediate & Advanced SEO | | Frankie-BTDublin0 -
Use Internal Search pages as Landing Pages?
Hi all Just a general discussion question about Internal Search pages and using them for SEO. I've been looking to "noindexing / follow" them, but a lot of the Search pages are actually driving significant traffic & revenue. I've over 9,000 search pages indexed that I was going to remove, but after reading this article (https://www.oncrawl.com/technical-seo/seo-internal-search-results/) I was wondering if any of you guys have had success using these pages for SEO, like with using auto-generated content. Or any success stories about using the "noindexing / follow"" too. Thanks!
Technical SEO | | Frankie-BTDublin0 -
Removing indexed internal search pages from Google when it's driving lots of traffic?
Hi I'm working on an E-Commerce site and the internal Search results page is our 3rd most popular landing page. I've also seen Google has often used this page as a "Google-selected canonical" on Search Console on a few pages, and it has thousands of these Search pages indexed. Hoping you can help with the below: To remove these results, is it as simple as adding "noindex/follow" to Search pages? Should I do it incrementally? There are parameters (brand, colour, size, etc.) in the indexed results and maybe I should block each one of them over time. Will there be an initial negative impact on results I should warn others about? Thanks!
Intermediate & Advanced SEO | | Frankie-BTDublin0 -
Which product URL to include in Sitemaps?
Hi Does the product URL's in Sitemaps affect the sub-categories authority too? For example, if I have a product with 2 URL's and which have a canonical tag: **/brands/michael-kors/bags/**jet-set-double-zip-wallet/ **/women/accessories/wallets/**jet-set-double-zip-wallet/ If I make the main URL "/women/accessories/wallets/jet-set-double-zip-wallet/" and set that as the Canonical URL & list that URL in the XML Sitemap, will it also mean the "/women/accessories/wallets/" category will get more authority and increase it's power to rank? Thanks Frankie
Technical SEO | | Frankie-BTDublin0 -
Disallowed "Search" results with robots.txt and Sessions dropped
Hi
Intermediate & Advanced SEO | | Frankie-BTDublin
I've started working on our website and I've found millions of "Search" URL's which I don't think should be getting crawled & indexed (e.g. .../search/?q=brown&prefn1=brand&prefv1=C.P. COMPANY|AERIN|NIKE|Vintage Playing Cards|BIALETTI|EMMA PAKE|QUILTS OF DENMARK|JOHN ATKINSON|STANCE|ISABEL MARANT ÉTOILE|AMIRI|CLOON KEEN|SAMSONITE|MCQ|DANSE LENTE|GAYNOR|EZCARAY|ARGOSY|BIANCA|CRAFTHOUSE|ETON). I tried to disallow them on the Robots.txt file, but our Sessions dropped about 10% and our Average Position on Search Console dropped 4-5 positions over 1 week. Looks like over 50 Million URL's have been blocked, and all of them look like all of them are like the example above and aren't getting any traffic to the site. I've allowed them again, and we're starting to recover. We've been fixing problems with getting the site crawled properly (Sitemaps weren't added correctly, products blocked from spiders on Categories pages, canonical pages being blocked from Crawlers in robots.txt) and I'm thinking Google were doing us a favour and using these pages to crawl the product pages as it was the best/only way of accessing them. Should I be blocking these "Search" URL's, or is there a better way about going about it??? I can't see any value from these pages except Google using them to crawl the site.0 -
Looking for list Pro's & Con's of removing Folder from URL?
Hi We have a sub-folder ("/shop-by-department/") which is pretty much useless on our site and I'm looking to remove it. But the team want a list of the Pro's & Con's in doing so. So for example I'll be changing www.example.ie/shop-by-department/furniture/beds/product-a to www.example.ie/furniture/beds/product-a I know there will be an intial hit as Google adjusts to the change but think it's definitely the way to go. I was lookng for a complete list of the Pro's & Con's to send onto the team. It'll be going to the traditional marketing (print, radio, etc.) too so can ve top-level points too. Hope you can help! Thanks
Web Design | | Frankie-BTDublin0 -
Expanding into new country & what to do with Seach Console
Hi! We're looking at expanding into new countries, and will probably go with the subfolder route. Our main website is focused on Ireland on Search Console (and probably always will be), so will this be affected if I add subfolders onto the end? And can I shop the main site from crawling the new URL's in the subfolder. So if www.example.com is focused on Ireland, and we add www.example.com/de for Germany, can we let Google know not to index the German pages in Ireland? And will I need to do anything to the Irish version (e.g, change www.example.com to www.example.com/ie)
International SEO | | Frankie-BTDublin0 -
Reason for robots.txt file blocking products on category pages?
Hi I have a website with thosands of products. On the category pages, all the products are linked to with the code “?cgid” in the URL. But “?cgid” is also blocked in the robots.txt file for some reason. So I'm thinking it's stopping all my products getting crawled by Google. Am I right here? Is there any reason why a website would want to limit so many URL's? I'm only here a week and the sites getting great traffic, so don't want to go breaking it!!! Thanks
Web Design | | Frankie-BTDublin0