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Just got a crawl report back from SEOmoz and it gives me lots of errors for "duplicate page content".  Upon investigating, I notice this is because my WP blog is setup into categories so the home page is almost identical to one of the category pages.  None of my actually posts are the same but the category pages have some overlap since the same post could show up in two or more categories. Is this a problem or can I just ignore this error?  Any thing I should be doing differently? Thanks!

I am sure this has been discussed before (I am new).  I am very paranoid about upsetting Google with questionable SEO practices.  The white hat people sometimes claim that google will penalize you for bad linking, paying for links, buying social bookmarks etc. If this is true, could my competitor do this for my site to lower my rankings?  I would never know about it until it was too late.   If they can't do this to me, then what's to stop me from doing it to my own site? Maybe I am missing something here. Thanks for your input.

I am working on my facebook business page and am frustrated with the new "timeline" facebook layout which really does not make sense as a business page.  I have not found a way to change it to a traditional layout and have read some posts that said facebook does not allow you to go back from timeline. Does anyone have a good layout suggestions for a facebook business page with SEO in mind? Thanks.

Very new to SEO and somewhat new to PPC but I have managed a few campaigns before for an old website.  I am very good with numbers, calculating ratios, conversions, etc.  I have a strong analytical and business mind and the theory behind PPC makes sense to me. I know my target audience very well.  I am an expert in the that field but I am not an expert in PPC.   I am just starting out with a very small website advertising myself as a professional consultant in my field.  The thought of spending extra money on a PPC guru when that money could go into my site or pay for visitors is a little scary. Do you think I can learn and teach myself all the tricks of PPC or is this an area where it really makes sense to hire an expert to do the work for me?  My budget would be small at first ($500 or less per month) so every little dollar helps. Thanks.

Very new to SEO and wondering if I am wasting my time/money on something that is not possible.   The top 3-5 keywords I want to place have top results offered by a .gov, wikipedia article (title is my keyword) and about.com. My gut tells me that I could work my tail off for the next few years creating content and links and never be able to out rank these sites so I might be better off just buying ads for those terms.   Before I make any decisions I wanted to get some perspective from the experts. Thanks!