I am Google Certified and have been in the Search Marketing industry for 9 years and in marketing for over 17 years. My Search experience includes managing all aspects of SEM --PPC (Pay-per-Click), SEO (Search Engine Optimization), and SMO (Social Media Optimization) for both b2c and b2b clients.

I manage both smaller localized PPC accounts as well as many large, very competitive national PPC campaigns (multiple accounts exceeding $950K a month) -- with a track record of driving down Cost Per Actions (CPA's), increasing ROI, improving Click through Rates (CTR), and much more. I have dealt with and overcame issues, such as pharma policies, click fraud, duplicate keyword needs and bidding against oneself (due to the magnitude of campaigns and their reach), and trademark issues. I also facilitate teams -- contractors and/or in house folks -- to ensure the most impact -- not divide, but combine and conquer. And most importantly track, track, track!

Also I have in depth experience in landing page optimization -- whether it's using Google's revamped Content Experiments w/in Analytics or working with design teams to create several 'sticky' landing pages. Test, Test, and Test more.

Resume Snap Shot:

• Me: Resourceful and Metrics Driven (excel jedi) - Diehard Search Engine Marketer
• What I am looking for: Senior Search Marketing Role - Freelance/Contract
• SEM Capabilities: Expert in PPC (Pay per click), SEO (Organic), SMO (Social Media)
• Experience: 17 years Marketing - (Of that 17 years, 9 years in Search)
• Education: Boston University B.S.

Example High-Level Example Strategies

PPC (Pay per Click)
SEO (Search Engine Optimization)
SMO (Social Media Optimization/Online Reputation Management)

• Competitor Landscape -- Seek out differentiators
• Keyword Optimization Organic and Paid
• PPC -- including Misspelled Keywords
• SEO -- Crawl able Content
• Landing Page Optimization -- Improving Quality Scores (in turn driving down CPCs (Cost per clicks)
• Multi-Channel effort -- tracking implemented at every point/support and help quantify all marketing efforts:
• PPC (Google, Bing et al)
• Facebook et al
• Blog (your own and/or participating in others)
• Test/enhance current or new onsite/offsite avenues for market viability (Glossary, FAQ section, etc.)
• Target potential residents/clients by geographic area & demographics

www.frenchcosearch.com