Hello thirdwavellc.
To make things easier, I've made a complete spreadsheet template that you can just update. It is a modified version of the one John Michael posted on in the MOZ Blog but this one has the "Audit Data" tag added it. I also had to make a change to the way the Keyword Gap Analysis tab was counting. All good now
**Here is a link to the fixed spreadsheet: FIXED - Competitor Analysis Template **
Here is a link to a video screen share: Walkthrough of Competitor Analysis Template
Let me know if you have any questions and I hope this helps.
-oliver-
Friend In Commerce