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Hello there,

I have a site that seems to have totally dropped out of the rankings i.e. it is now not even ranking for the name, at which it has been number 2 forever! In Moz Pro it is at 0% visibility and no keywords being ranked. No big changes in terms of the site, the pages appear to be being indexed and as far as I'm aware no dodgy backlinks.

The only change lately is that we have linked it to Google Console, added 2 content pages and done a Google Adwords campaign. These pages have been used as the landing pages for this campaign - could that have had this effect?

Could this be a RAG (Random Act of Google) or something else???

The site is homefarmlogs.co.uk. The is also a homefarmlogs.com - could this be causing a problem???

Any advice would be greatly appreciated.

Best wishes,

Sarah.

Hi there,

Thanks for your reply. I may be misunderstanding but your article seemed to be saying that there was no good automated way to do citations, which was useful to know. I'm happy to do it manually but what I really wanted to know is... out of the list of directories that Moz give you, if you are using the 'online presence checker' results, are there some from that list that you don't need to target if your market is uk based? Or conversely are there some that aren't on there that you should be targeting, as this tools seems quite USA centric...

TIA,

Sarah.

Hi Veronica - thanks so much for your comprehensive response.

I have contacted hosting re the location and they said:

'The data center in which your website is hosted is located in London, UK. Our Head Quarters are located in Bulgaria and the IP network is owned by us so it may show the owner to be in Bulgaria in some checkers. However, the server is located in the UK.'

What do you think? Does this sound credible? I'm not overly impressed with them tbh but I can't face moving all my sites!

I also submitted a whole new sitemap following the https change but you are right - the homepage wasn't being indexed. It seems there was a soft 404 and when I went on to the site it looks like someone had inadvertently removed a section which meant there was barely any content. So I have replaced it and asked Google to reindex it. I think this has improved the speed issue as well.

The only issue I see now is that for some reason it doesn't see the mobile version in the same way it loads... any ideas?

Re the meta descriptions I'm wondering if the theme is also trying to add meta tags. I will take a look at this. How did you get that Moz report btw?

Also do you do any SEO consultancy?

Best wishes,

Sarah.

Thanks so much for your help with this. I was beginning to wonder if this might be the case! Perhaps I shall do the core ones that seem easy (Scoot/ Bing/ Yelp/ Touch Local etc)  and not bother with the others.