Latest posts made by Gab-Goldenberg
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RE: Forum Profile Links
Test them on a dummy site if you have the budget, or on some pages that already link to you.
posted in Technical SEO
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RE: Custom URL's with Bigcommerce Issue (Is it worth it?)
The question that matters is what does SEO need from URLs?
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That they be static.
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That they feature your keywords.
What does Big Commerce do?
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Provide static URLs (at least, based on what you've shown; I'm not a salesman or anything and have no affiliation)
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Features product name (which presumably you control, and can thus include long tail KWs).
Granted, it's slightly less easy to type out the product page URLs for anyone wanting to link (they need to remember the caps and .html) but that's the least of your issues. I'd imagine you can just set up a 301 to make the urls typed in redirect if they get the casing wrong.
Lastly, regarding custom URLs, consider scalability. If the store succeeds ... are you really going to give each product page a custom URL manually? Not likely... So it's not that important.
posted in Web Design
Best posts made by Gab-Goldenberg
-
RE: Forum Profile Links
Test them on a dummy site if you have the budget, or on some pages that already link to you.
posted in Technical SEO
-
RE: Custom URL's with Bigcommerce Issue (Is it worth it?)
The question that matters is what does SEO need from URLs?
-
That they be static.
-
That they feature your keywords.
What does Big Commerce do?
-
Provide static URLs (at least, based on what you've shown; I'm not a salesman or anything and have no affiliation)
-
Features product name (which presumably you control, and can thus include long tail KWs).
Granted, it's slightly less easy to type out the product page URLs for anyone wanting to link (they need to remember the caps and .html) but that's the least of your issues. I'd imagine you can just set up a 301 to make the urls typed in redirect if they get the casing wrong.
Lastly, regarding custom URLs, consider scalability. If the store succeeds ... are you really going to give each product page a custom URL manually? Not likely... So it's not that important.
posted in Web Design
Blog Posts
10/14/2016
I'd like to share 10 lessons I wish someone had taught me when I started out in SEO and conversion rate optimization. I recently celebrated 10 years in digital marketing and this is my way of giving back to the community. Thanks also to my fellow marketing consultants who shared illustrative anecdotes for this article.10) The details and technology change, but the principles...
12/9/2008
With every tweak and change that Google brings to its search result pages, the "potential-ROI" balance on search tips ever more towards PPC and away from SEO. I realized this when I read Aaron Wall's Marketing Lessons from Google.
Search marketing leaders demand results, so it's irrelevant that the means of practicing SEO remain the same. What is relevant is that Google is decreasing the ability of SEO to provide stable, measurable results. As Aaron points out in his post, Google seeks to undermine competing business models.
10/27/2008
After having recently lost a client largely due to my oafish reporting - I was sending them the raw logs of my link building activities without any explanation as to the thought process behind it - I decided to get serious about communicating better.
5/9/2008
Barbara Ling of Ask Owlbert is a veteran webmaster. She recently commented at my site and as we were trading followup emails, I realized that she was someone with a lot of experience and great advice to share. Thus, this interview. Enjoy! 1) Tell readers how you got started as a webmaster. What was your first project? How did you build it...
2/8/2008
SEOmoz has one of the best communities around and I want to invite my fellow Moz members to get together at SMX. Besides that, I've also got some cool things to share with you about your fellow members here. The calendar already has SMX West marked (albeit for a single day?), but only a few people seem to be attending besides the moz staff. So he...
10/29/2007
I wanted to learn about PPC arbitrage. I'm lazy though, and didn't want to bother with going to all the work Michael Gray suggested in his much more intelligent PPC arbitrage articles. My goal was to sit on my ass, set up a simply PPC campaign and make money off it. So I checked my parked domains f...
Moz has taught me so much - that makes me uniquely grateful to this company and its community.
I started in SEO in December 2005 and read everything I could get my hands on. Even then Moz was a popular resource (though there were 'only' 6000 RSS subscriers at the time... the then popular technology).
Since then I've done lots of stuff - SEO, PPC (ads in search, display and social), conversion rate optimization including landing page design and copywriting and usability, market research, email marketing, affiliate marketing, domain investment/speculation, blogging, content marketing, public speaking (SMX, Pubcon, Affiliate Summit, McGill University, Google Tel Aviv and more), sales and more. I've been a consultant, worked for agencies and been in house, though the greatest amount of time has been as a consultant.
