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If you're considering other hosting providers to speed things up, look into duda.co. They have a great thing going from everything I've researched.

I would recommend listing out everything you're doing on a daily/weekly/monthly basis (whichever encapsulates what you do)...you already have a great start to this. Then, for 2018, decide the things that you need to either stop doing to delegate to other people (don't worry about who that would be just yet). List out the things that you need to get to but aren't, as well.

So, that leaves you with three lists, essentially: the things you shouldn't be doing (and can pass off to someone else), the things that you should be doing but aren't, and the things that you have been doing (and will continue to do).

Present that to your boss with your recommendation for how to get the other items done (pass them off to a colleague, hire an intern, hire a part-time person). Also, include some ROI of what will most likely happen if you start focusing on those new, key areas.

And then message me and tell me how it goes.

From the sounds of it, you need to put some production management techniques in place. We all face that...

I have researched and researched on this question, and I'm still not satisfied. Most of the answers on the Moz forum and otherwise are all from 2013, as well. So, I thought I'd bring it up again.

I have two distinct audiences for a real estate business I'm working with (very different needs and interests):

• Farm Buyers
• Residential Buyers

My client is wanting to expand their presence in the farm market. Their main competitor is ranking for, more or less, an exact domain name match. They want to spin up a site focused only on farm buyers. Here are the pros/cons in my mind of creating a separate site:

• Pros: Reaching/targeting a specific audience (better user experience), having domain name with keywords (I won't keyword stuff...promise), a site completely devoted to content regarding farms, a blog completely devoted to farms (we have a content strategy in place)
• Cons: NAP issues (same address), splitting up domain authority, a bit of brand confusion (though the same logo/brand will be on both sites)

In my mind, the pros outweigh the cons. Any ideas on how to address the cons? I could just not include address and phone, but that seems ridiculous...catering to the bots and not the user.

Thanks, everyone!
Gabe

That was nearly two years ago, but that is an INCREDIBLE answer, Miriam. Going through these questions myself right now.

EMDs unfortunately still seem to be ranking higher, but maybe Google AI will start to pay off in 2018...

Sweet! Thanks, guys!

That's a solid quite, EGOL:

"Don't build your house on land that belongs to someone else."

I am working with a realty company that is hosted on a subdomain of the larger, parent realty company:

[local realty company].[parent realty company].com

How important is it to ride on the DA of the larger company (only about a 40)? I'm trying to weigh the value of creating an entirely separate domain for simplicity of the end user and Google bots:

[local company].realtor

They don't have any substantial links to their subdomain, so it wouldn't a huge loss. I have a couple options...

1. Create an entirely new site on their current subdomain, leveraging the DA of the larger parent company.
2. Create an entirely new site on a new URL, starting from scratch (which doesn't hurt you as much as it seems it once did).
3. Create two sites, a micro site that targets a sector of their audience that they really want to reach, plus option (1) or (2).

Love this community!

I would recommend listing out everything you're doing on a daily/weekly/monthly basis (whichever encapsulates what you do)...you already have a great start to this. Then, for 2018, decide the things that you need to either stop doing to delegate to other people (don't worry about who that would be just yet). List out the things that you need to get to but aren't, as well.

So, that leaves you with three lists, essentially: the things you shouldn't be doing (and can pass off to someone else), the things that you should be doing but aren't, and the things that you have been doing (and will continue to do).

Present that to your boss with your recommendation for how to get the other items done (pass them off to a colleague, hire an intern, hire a part-time person). Also, include some ROI of what will most likely happen if you start focusing on those new, key areas.

And then message me and tell me how it goes.

From the sounds of it, you need to put some production management techniques in place. We all face that...

That was nearly two years ago, but that is an INCREDIBLE answer, Miriam. Going through these questions myself right now.

EMDs unfortunately still seem to be ranking higher, but maybe Google AI will start to pay off in 2018...

I have researched and researched on this question, and I'm still not satisfied. Most of the answers on the Moz forum and otherwise are all from 2013, as well. So, I thought I'd bring it up again.

I have two distinct audiences for a real estate business I'm working with (very different needs and interests):

• Farm Buyers
• Residential Buyers

My client is wanting to expand their presence in the farm market. Their main competitor is ranking for, more or less, an exact domain name match. They want to spin up a site focused only on farm buyers. Here are the pros/cons in my mind of creating a separate site:

• Pros: Reaching/targeting a specific audience (better user experience), having domain name with keywords (I won't keyword stuff...promise), a site completely devoted to content regarding farms, a blog completely devoted to farms (we have a content strategy in place)
• Cons: NAP issues (same address), splitting up domain authority, a bit of brand confusion (though the same logo/brand will be on both sites)

In my mind, the pros outweigh the cons. Any ideas on how to address the cons? I could just not include address and phone, but that seems ridiculous...catering to the bots and not the user.

Thanks, everyone!
Gabe