Thanks for all the help, you two! That gives me a good direction to move in. Confirms my research.

Thanks!

I work for a University with 10,000+ students and alumni that could submit reviews. But how many reviews should I be collecting at one time? I don't want to overload the reviews and put up a red flag in Google...any insight on how much is too much?

This creates more questions than answers...ha. Feel free to direct me to a resource. I've done a hefty amount of research on SEO and local SEO, but still have lots of questions for the higher ed sector. Questions:

1. If the university doesn't have separate phone numbers (and you can't list phone extensions on FB and Google), will a different "business name" and landing page suffice for each department?
2. If I treat each department as distinct, am I creating a different property in Moz Local for them? If I had 20 departments, I'm paying 2,000 dollars a year then, right?
3. If I do make every department distinct, does that "water down" the university brand or does it give me more opportunities to rank?
4. What's standard protocol for universities? Looking for someone who has thought through this and is successful at it. Looks like people are doing things all across the board. I just want to do it right.

Thanks!! Really appreciate this community.

Good insight. Yeah, I'm in higher ed trying to fix our issues and finding that most higher ed institutions have similar problems. Thanks!

Ugh. I'll have to start a new thread addressing that specific issue. When I'm signed in to Moz Local, it doesn't say that's even an issue in the duplicates section. Our departments don't act as distinct entities (own phone numbers, billing, etc.) since we're a small university. University of Kentucky, for instance has a different location for ever dorm and does this:

Yadayada Dorm
University of Kentucky (instead of the UK address)
Lexington, KY 40390

Good user experience, but, again, good practice?

Thanks for your insights.

Yep. I'm using Moz Local to help me with this. They don't have different addresses. Just different locations (as I'm sure you can imagine).

Doesn't really help me figure out if I should close all the buildings (which is unhelpful to the user) for the sake of local SEO. Pros/cons? Risks/benefits? What kind of things am I weighing?

Should I delete them? Simply give them a different address like "City, State, Zip"?

I see the benefit of having key buildings on campus in Google Maps, but I don't want those to affect my accuracy score and, thus, my local rankings for SEO.

Should I delete them? Simply give them a different address like "City, State, Zip"?

I see the benefit of having key buildings on campus in Google Maps, but I don't want those to affect my accuracy score and, thus, my local rankings for SEO.