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A bunch of pages on my site are set to 301 redirect to our 404 page. Intuitively, I feel like they should all just 404 from the page's url and not redirect to the 404 page.

How do I explain to my developer that they should not redirects but should just 404?

Is there much of a difference between the redirect first vs 404 first?

Thanks!

Hey EGOL,

Thanks for the thoughtful responses. I agree that it's not worth doing the blog if you're just doing it to be like everyone else or just to feel like you're blogging.

I did pull statistics showing how many entrances came through our blog. And all the other metrics you provided are very good, especially the landing on the homepage and clicking on the blog portion, I think that's indicative of a good blog because people remember it even when they get to your homepage.

I'll try these out. Thanks!

I know that blogging is good, because everybody says it is. I know that I can sort out the top landing pages in Google Analytics and see how many of the entrances come through blog posts.

How do I measure the impact blogging has on the bottom line? Would I sort out the entrances to blog entrances and then see how many of those visitors ultimately converted either through a micro or macro conversion?

Would love to hear your thoughts and experiences. How do I convince upper management of the impact of blogging?