It's Not Enough to Promote Yourself: Promote Your Supporters

1/9/2009 As a blogger, the first lesson I learned was to get good links and the subsequent traffic you need to identify and help bloggers higher up on the food chain than yourself. This can be done in many ways, including frequently linking to their blog, adding value to the conversation (leaving insightful comments) and writing posts that will best serve their readership. No matter the approach you take, the following two principals must be followed: