Questions created by gcdtechnologies
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What to do when writing unique product descriptions is impractical?
Hi Guys, Obviously in an ideal world all product descriptions would be high quality and unique. But do you ever have a client who you know they'll be totally impractical for? For example, one of my clients is a niche book store with 10,000s of products. There are only two members of staff. They currently C+P the blurb. I would love to recommend that they write unique copy for all their books, but considering the books have a low retail value and a fairly short shelf life, I doubt that unique descriptions would be worth the ROI. My initial thoughts are: Identify the high priority books/best sellers and write new product descriptions for them Encourage more customers to leave on-page product reviews Can anyone recommend any better solutions?
On-Page Optimization | | gcdtechnologies0 -
Strategy for retiring brand
Hi guys, I have a client who bought over a fairly well known competitor. They now want to amalgamate the brands and redirect visitors from the competitor's site to their site. There is a healthy volume of organic search queries for the competitor's name. I was thinking about the following strategy: Email all subscribers to let them know about the change Use a meta refresh redirect on the competitor's site to explain about the move After a set period, remove this meta refresh and replace with a 301 redirect Use a canonical tag on the competitor site assigning value to the main brand Set up a landing page on the main site that's optimised for the competitor's brand name and explains about the move. Do you think that this is a good strategy for managing the transition? Thanks!
Technical SEO | | gcdtechnologies0 -
SEO for location outside major city
Hello, I'm hoping to get some opinions on optimising a site for a client based 30 minutes outside of Dublin. Obviously there is a higher search volume for "x in Dublin" than "x in small town". What do you think the best strategies are for incorporating the "Dublin" into keywords? For example is it OK to use phrases like "x near Dublin" or "x in Greater Dublin", or do you think this is a bit misleading? The client in question sells good online, so the customer wouldn't physically have to visit the store. Thanks!
White Hat / Black Hat SEO | | gcdtechnologies0 -
Is having this sitemap worthwhile?
I know that a sitemap can help SEs to find and index pages, and also deal with canonicalisation issues, but I have a client who is insisting that we build a sitemap containing links to every possible category on a huge ecommerce site. We already have tabbed modules that allow users to sort by brand, product type, location etc, plus a strong search function that allows them to select multiple options. I'm worried that a sitemap stuffed with keywords like "Product A by brand B in Location C", "Product A by brand B in Location D" etc. will just seem spammy and do more harm than good. Any thoughts would be appreciated! Thanks.
On-Page Optimization | | gcdtechnologies0